15 Most Popular Digital Products You Can Sell Online in 2023


Are you in search of common digital product concepts to promote on-line?

In immediately’s creator financial system, there are various alternatives to make money online. You can promote gadgets like music recordsdata, movies, weblog posts, eBooks, software program, apps, podcasts, premium content material, and extra.

In this text, we’ll share the preferred digital merchandise that you would be able to promote on-line.

Most popular digital products you can sell online

What are Digital Products?

A digital product is basically something that you would be able to purchase, obtain, and use on a tool similar to a pc or cell phone. For instance, ebooks, software program, movies, music, on-line programs, and extra could be digital merchandise that you would be able to buy at an online store.

They are delivered to you electronically, often by a direct obtain in your person dashboard or in an electronic mail with a obtain hyperlink inside. In common, you possibly can simply entry them anytime or wherever.

Why Sell Digital Products Online?

Digital merchandise have loads of benefits in comparison with promoting bodily merchandise.

First, you don’t have to fret about maintaining stock and assembly provide or demand necessities. Once you create a digital product, you possibly can promote it time and again.

This additionally relieves you of any storage points. Some bodily merchandise must be stored at a warehouse and should require particular storage circumstances like refrigeration, which could be pricey. On the opposite hand, you don’t have to fret about storing your digital merchandise.

Besides that, you get to generate a passive revenue stream with digital items and simply develop your gross sales. They additionally assist attain a wider viewers throughout the globe, as individuals from world wide can purchase your digital merchandise.

That stated, let’s have a look at a few of the hottest digital merchandise you possibly can promote on-line immediately.

1. eBooks

Sell ebooks online

eBooks are an awesome digital product to have, and you’ll write about any subject you want. The better part, when you’ve created an e-book, you possibly can merely promote it and earn passive revenue.

Now, in case you have a WordPress blog or write articles usually on every other platform, then you possibly can repurpose the content material to your e-book.

For occasion, your hottest guides would have already got sufficient content material to be transformed into an e-book. Or you possibly can mix a number of weblog posts into an e-book a few specific subject.

Once you’re accomplished with the writing half, you possibly can then add the ebook to your WordPress site so individuals can obtain it.

You can comply with our information on how to create and sell ebooks in WordPress from begin to end.

2. Online Courses

Online course digital product

The subsequent hottest digital product you possibly can promote is on-line programs. People are at all times trying to enhance their skillset and be taught new issues.

You can use this chance to share your experience and train different individuals by a virtual classroom. For instance, if you happen to’re a health teacher, then you possibly can create a web-based course and train individuals totally different workouts.

The better part, you want little or no funding and no technical data to create on-line programs.

There are many instruments in the market that may allow you to get began in no time. All you want is a site title to your web site, WordPress website hosting, and a studying administration system (LMS) plugin.

LMS software like MemberPress or Thrive Apprentice makes it tremendous straightforward to create interactive programs with out modifying code. Plus, you possibly can handle college students and course materials, provide quizzes, and extra.

You can be taught extra by following our information on how to create and sell online courses in WordPress.

3. Premium Memberships

Create a membership site

Just like ebooks and on-line programs, a membership web site is one other easy manner of earning profits on-line. You can promote premium memberships with entry to unique content material and neighborhood options.

For instance, you possibly can lock particular guides, cheat sheets, interviews, movies, podcasts, newsletters, and different content material behind premium memberships.

On the opposite hand, you possibly can provide unique entry to totally different communities, like a forum, Slack channel, or Facebook group, by a membership web site.

What’s nice about memberships is that you just don’t should depend on promoting income. You can permit your web site guests to assist your web site and generate steady revenue.

There are many membership plugins and instruments you should use to get began. For occasion, MemberPress helps you to limit entry to content material, combine totally different cost companies, create limitless membership ranges, permit drip content material, and extra.

To begin promoting memberships, you possibly can see our step-by-step information on (*15*).

4. Tutorials and Guides

Tutorial and guides

You can even promote particular person guides and tutorials as digital merchandise. This is an effective way to earn more cash in case you have lengthy articles or a number of weblog posts on a specific subject.

Simply flip your guides right into a downloadable file like a PDF document. You can then cost a charge to guests who’re keen to buy your content material.

For instance, let’s say you might have an in depth information on electronic mail advertising and marketing. You can flip that information right into a PDF file and promote it as a digital product.

There are many WordPress eCommerce platforms you should use to promote digital merchandise. We suggest utilizing Easy Digital Downloads as a result of it’s newbie pleasant, provides a procuring cart, simply integrates with cost gateways, and extra.

You can be taught extra by going by our information on how to sell digital downloads on WordPress.

5. Spreadsheets

Spreadsheets and cheatsheet

Spreadsheets are one other kind of digital product you possibly can promote in your web site and generate income. You can create all sorts of helpful spreadsheets to your viewers.

For instance, let’s say you might have experience in search engine marketing (search engine marketing). You can create a technical SEO checklist for novices and provide that as a paid spreadsheet. Similarly, you possibly can create checklists, templates, calculators, lists, and different sorts of spreadsheets.

The better part is that you just don’t want any funding to create a spreadsheet. Plus, it helps provide evergreen content material that may you utilize to generate leads and a passive revenue stream.

You can try our information on how to sell spreadsheets online for extra particulars.

6. WordPress Plugins

Create WordPress plugins

You can even create WordPress plugins and promote them as digital merchandise.

WordPress is open-source software program, and it powers over 43% of the web site on the web. There are over 60,000 WordPress plugins that embrace free and paid choices. This exhibits that there’s a enormous potential to create a plugin that generates income.

Usually, you want fundamental coding data like PHP, CSS, HTML, and JavaScript to write down a plugin. For extra particulars, you possibly can see our step-by-step information on how to create a WordPress plugin.

You can even rent a developer that can assist you create a plugin. There are many WordPress developer job websites the place you possibly can publish a gap and rent the best expertise for a particular undertaking.

If you’re keen to tackle a DIY undertaking, then it’s also possible to use a plugin referred to as Pluginception. It helps you to create a WordPress plugin from the WordPress dashboard. To be taught extra, please comply with our information on how to create a WordPress plugin using a plugin.

7. Software and Mobile Apps

Build an app and software

Just like WordPress plugins, it’s also possible to create software program and cell apps. There are many SaaS (software program as a service) merchandise that you would be able to create for any area of interest. It could be productiveness software program, exercise apps, video games, and extra.

Usually, SaaS merchandise have a recurring subscription. This signifies that you’ll have to generate revenue on a month-to-month or annual foundation.

Since creating such software program and apps requires particular abilities, you would possibly want to rent builders. This course of could be costly since you’ll want funding for creating software program or buying an current one ($15,000 and upwards).

As another, you possibly can convert your WordPress web sites into cell apps and monetize them. There are instruments and plugins that may flip your web site into an app. For instance, let’s say you might have a membership web site. Converting it into an app will allow you to entice cell customers and promote it as a digital product.

On the opposite hand, it’s also possible to be a part of affiliate packages and earn a fee on every sale. You can create a WordPress weblog to evaluation totally different software program and apps and promote them as associates. Or you would create an online store utilizing associates.

For extra info, try our ultimate guide to affiliate marketing for beginners.

8. Website Themes

Website themes

Similarly, you may make WordPress themes and promote them on-line. Themes are vital for each WordPress person, and sometimes customers search for themes that supply particular options and customization choices.

There are many platforms the place you possibly can promote web site themes. Some of those embrace Enavto, Themeforest, CodeCanyon, and Creative Market.

You can even record a free model of your theme on the WordPress.org theme directory. From right here, you possibly can encourage customers to improve to a premium model to unlock extra options.

We suggest promoting the digital merchandise by yourself web sites as an alternative of a market like Envato as a result of they cost a big fee on each sale with out a lot profit.

You can use an eCommerce resolution like Easy Digital Downloads to create your personal digital retailer.

9. Digital Art and Graphics

Digital art

If you’re a graphic designer or an artist, then you possibly can create a wide range of digital merchandise and promote them on-line.

For instance, you possibly can create logos, design templates, unique digital paintings, clip artwork, patterns, brushes, backgrounds, icons, fonts, shapes, and extra.

Besides that, creating property for various photograph modifying software program like Adobe PhotoStore, Canva, Affinity Designer, and Affinity Photo can even allow you to earn a living on-line.

To get began, please comply with our information on how to sell digital art and graphics online.

10. Photographs


Another nice digital product you possibly can promote on-line is images. Many individuals search for photos that they’ll use for his or her WordPress web sites and blogs.

There are several types of photographs you possibly can promote. Some of those embrace inventory photographs, occasion photos, portraits, drone photos, backgrounds, and extra.

Now, you possibly can promote your photos to totally different inventory photograph websites, like Shutterstock, 500px, iStock Photo, Adobe Stock, and extra. Each of those web sites has a cost construction the place they’ll share a share of direct gross sales or provide you with a royalty charge.

On the opposite hand, you possibly can create your personal images web site and promote your photos there. This manner, you don’t should share the income with one other third occasion and have extra management over your photos.

To allow you to get began, try some helpful WordPress plugins for photographs.

11. Videos

Create videos

Videos are the subsequent digital merchandise on our record that you would be able to promote on-line.

For instance, movies like drone footage, inventory movies, on-line coaching, product evaluations, online game evaluations, and gameplay footage are a few of the concepts you should use to create a video-based digital product.

One of the simplest methods of monetizing your movies is by creating a video membership site. This manner, you don’t should depend on advert income from different platforms and get recurring funds from customers who pay to entry your content material.

12. Recipes

Create recipes and cookbook

Are you a chef, a house prepare dinner, or a meals blogger? If you do, then you possibly can promote recipes as digital merchandise.

The meals {industry} is price trillions of {dollars} and may be very aggressive. However, yow will discover a distinct segment that your viewers likes and share recipes to earn cash.

For occasion, you possibly can start a food blog and provide premium recipes for subscribers. Or you would mix a number of recipes into an e-book and promote that as a digital product.

Plus, you possibly can provide cooking programs and different premium content material by making a membership web site. We suggest MemberPress for this kind of web site, because it’s one of the best plugin for that available on the market.

13. Podcasts


Podcasts are audio exhibits that customers can subscribe to. They are usually made up of audio recordsdata that listeners can obtain or stream to hearken to.

There are many subjects you possibly can create a podcast on. For instance, in case your subject is music, then you possibly can slender it all the way down to a particular style. Similarly, if you happen to’re into sports activities, then you possibly can create a podcast on soccer.

Another smart way of promoting podcasts is by inviting {industry} consultants and serving it as a masterclass. You can cost a premium or solely provide these podcasts to members to generate revenue.

Many podcasters depend on their communities supporting them, whether or not that’s by a service like Patreon or creating their very own membership site.

For extra particulars, you possibly can comply with our information on how to start a podcast and make it profitable.

14. Professional Services and Coaching

Professional services

You can even promote your experience as a digital product and assist different companies.

For instance, if you happen to’re a copywriter, graphic designer, social media professional, developer, health coach, authorized skilled, translator, search engine marketing professional, provide technical assist by live chat, or any kind of guide, then you possibly can provide your companies to others for a charge.

Now, you possibly can join totally different freelancing web sites like Upwork, or create your personal web site. From right here, merely market your experience on social media platforms and construct a following to get extra tasks and shoppers.

15. Research and Data

Research data

Do you conduct industry-wide surveys, polls, and analysis? If sure, then you possibly can create digital merchandise and promote the analysis knowledge.

Many companies are in search of insights into their {industry}. They need to higher perceive their viewers and discover out what they like or don’t like.

You can perform analysis on common subjects, collaborate with firms, or just run a survey to collect knowledge. After that, you possibly can create a report, add it to your web site, and promote it to customers.

If you might have a membership web site, then it’s also possible to provide analysis and knowledge to subscribers.

For examples, see a few of our analysis articles we provide at no cost right here at WPBeginner:

Bonus: Plugins and Tools to Market Your Digital Products

Now that you realize a few of the hottest digital merchandise to promote on-line, you’ll additionally have to market them to your prospects.

Here’s a listing of WordPress plugins and instruments that you should use to advertise your product and enhance conversions:

  • OptinMonster – It is one of the best lead era and popup plugin for WordPress. You can create totally different campaigns and use good concentrating on guidelines to advertise digital merchandise and enhance conversions.
  • WPForms – This is one of the best WordPress kind plugin. You can use it to create an order kind, cost kind, and extra.
  • All in One SEO (AIOSEO) – The plugin helps you optimize your web site for serps. This manner, you get to enhance search engine rankings, entice extra natural guests to your web site, and enhance gross sales of your digital merchandise.
  • MonsterInsights – It is one of the best Google Analytics plugin for WordPress. Using the plugin, you possibly can observe your digital merchandise efficiency, which recordsdata get probably the most downloads, uncover the preferred merchandise, and observe eCommerce income with out modifying code.
  • PushEngage – This is a push notification software program for WordPress and permits you to ship customized net notifications to prospects about new merchandise, promotions, gross sales, and so forth.
  • WP Simple Pay – You can accumulate on-line funds in your web site utilizing this plugin. The better part, you don’t should arrange a procuring cart to promote digital merchandise whereas utilizing WP Simple Pay.

We hope this text helped you discover the preferred digital merchandise to promote on-line. You can also need to see our information on low-cost and easy online business ideas that make money and the best email marketing tools to advertise your digital merchandise.

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The publish 15 Most Popular Digital Products You Can Sell Online in 2023 first appeared on WPBeginner.

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