Pandemic, lockdowns and journey restrictions however, 2021 was a record sales year for Ducati, with 59,447 bikes delivered to clients worldwide. This represents a 24% increase in sales over the 2020 sales quantity of 48,042 items, and 12% over 2019’s determine of 53,183 bikes offered.
The Borgo Panigale agency’s numbers had been led by the Ducati Multistrada V4 with with 9,957 items of the large adventure-tourer shifting out the door. The retro-styled Ducati Scrambler 800 vary adopted with 9,059 items, trailed by the Ducati Monster with 8,734 bikes.
In phrases of sales distributed by market share, the US led the world market for Ducati with 9,007 items similar to an increase of 32% over 2020. Similar will increase had been seen in Ducatyi’s dwelling market of Italy with 8,707 bikes offered, an enchancment of 23%, and Germany with 6,107 items, an 11% increase.
The China market stays necessary for Ducati in Asia with 4,901 bikes delivered to clients, a 21% increase. France managed a sales determine of 4,352 Ducatis offered, an enchancment of 12% whereas the UK noticed 2,941 items shifting off the showroom ground, a 30% increase.
Citing points with provide chain disruptions attributable to the Covdi-19 pandemic, Ducati CEO Claudio Domenciali apologised to all Ducatisti for the continual inside reorganisation going down. “We are investing in an extremely ambitious growth path that will lead the company to improve even further, by entering new market segments,” stated Domenciali.
