A commemorative look through time at the legacy of Cortina Watch


From a small retail boutique household enterprise opened by Anthony Lim – a watch salesman with a ardour for luxurious Swiss Watches – in 1972 in Singapore, Cortina Watch is now a public listed enterprise.

This yr marks the firm’s fiftieth anniversary as one of Asia Pacific’s main luxurious watch retailers and distributors.

To have a good time, Cortina Watch threw a grand gala night time at Ritz-Carlton Millenia in Singapore the place it traced its historical past from its humble begin to its present development with over 40 boutiques in the area, together with Singapore, Malaysia, Hong Kong, Indonesia, Taiwan and Australia.

The firm has remained constant all through the years upholding its values of belief, loyalty and reliability.

There had been additionally a number of commemorative occasions to have a good time the milestone in 2022.

Amongst them had been Patek Philippe’s travelling exhibition which showcased some of Cortina Watch’s assortment of distinctive dome clocks and each previous and current anniversary editions from the Swiss watchmaker, the Blancpain Fifty Fathoms Bathyscape exhibition and “Happy Sport – Tale of an Icon” exhibition with Chopard.

It was adopted by the Singapore Heart Foundation’s (SHF) third wellness facility – the SHF-Cortina Watch Heart Wellness Centre, unveiled in August and the Franck Muller exhibition in September.

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Several collaborations happened with eight model companions for an unique celebratory version timepieces.

This included Patek Philippe, Cartier, Chopard, Blancpain, Franck Muller, H. Moser & Cie., and Tag Heuer. The end result was 16 restricted version fashions introduced as half of the golden jubilee festivities.

At the gala, key administration personnel of the firm’s longstanding model founders despatched private congratulatory messages, whereas some flew in for the festivities.

Jeremy Lim, CEO of Cortina Watch and COO of Cortina Holdings, mentioned the success of the firm was as a consequence of the sturdy basis laid by its founder and the ardour and dedication of its workers.

“Had it not been for our chairman Mr Anthony Lim, who made a bold decision to start Cortina Watch 50 years ago, we probably would not be here today celebrating our golden jubilee.

“In our business, trust and passion are always key to our success. And it is the trust that has enabled us to build longstanding relationships with all our brand partners and business associates.

“Cortina has gone through many ups and downs over the past 50 years, including many recessions and adverse economic situations, not forgetting a pandemic that has made everything even more challenging.

However, we have steered through these challenges because of our dedicated and passionate team of employees.”

The firm has seen clients who’ve been with them from the begin and a few have even gone onto constructing multi-generational relationships. Cortina Watch’s founder and chairman, Lim, additionally expressed his heartfelt gratitude in direction of these devoted workers: “Our employees are a part of our family. We cherish them and their efforts in lifting the company up. Our success is theirs. Loyalty is a two-way street – we need to be as devoted to our staff, partners and customers as much as they are supportive of us.”

Raymond Lim, CEO of Cortina Holdings says, “I think the role of the retailer today, at least from my perspective, is to have an active role in helping brands develop their presence in our markets.

This effort entails a lot of trust on all sides: the brands, our customers and ourselves. Trust is what has shaped our work and success, from 1972 till today.”

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In addition, Cortina Watch has at all times been dedicated to giving again to the group and championing social duty.

Donations in the kind of cheques totalling SGD$1.62mil (RM5.26mil) had been additionally introduced to a number of organisations, together with the Community Chest (for AWWA), Singapore Heart Foundation, Ren Ci Hospital, Kwong Wai Shiu Hospital, and the Singapore University of Social Sciences (SUSS).

SGD$1mil (RM3.24mil) was channelled through Community Chest to AWWA Ltd.

AWWA gives early intervention for preschoolers, training and integration help for youngsters and adults with extra wants, social help for weak households, and care providers for seniors.

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