Peloton Interactive Co. ’s new chief govt is trying to overhaul the stationary-bike maker’s pricing technique in a bid to flip across the firm.
The firm on Friday will begin testing a brand new pricing system during which clients pay a single month-to-month price that covers each the namesake stationary bike and a month-to-month subscription to exercise programs. If a buyer cancels, Peloton would take again the bike with no cost.
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