KUALA LUMPUR: The Badminton Association of Malaysia (BAM) in the present day sealed a mega sponsorship deal by inking a three-year settlement with Petronas and its subsidiary Petronas Dagangan Berhad (PDB).
The partnership is focused to additional increase the efficiency of Malaysian badminton by enhancing the coaching and preparation of nationwide shuttlers, particularly forward of the 2024 Paris Olympics.
BAM’s general growth programmes can even profit from the partnership.
As a part of the deal, Petronas’ brand can be prominently positioned on the nationwide crew jerseys starting on the 2022 All England Championships scheduled from March 16-20.
Petronas can even turn out to be the title sponsor of the Malaysia Open in June whereas the Akademi Badminton Malaysia (ABM) in Bukit Kiara right here can be now generally known as Petronas ABM.
“We are very fortunate to have Petronas with us. This sponsorship will allow us to stay centered on our planning in direction of Paris 2024,” mentioned BAM president Tan Sri Norza Zakaria with out disclosing the worth of sponsorship at a press convention after the Partnership Agreement Signing Ceremony at ABM. – Bernama
