BTS’ V turns sweater brand into international obsession

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THE members of BTS usually are not solely extremely influential on this planet of music and dance, however they’re additionally confirmed trend icons, with followers latching on each merchandise of clothes that they’re seen to be carrying or selling.

In explicit, BTS member V whose actual identify is Kim Taehyung – has been drawing consideration to comparatively new South Korean workwear brand Noice, after he was noticed carrying a number of of the brand’s signature Big Logo Sweatshirts.

Fans have been speeding to seize their very personal variations of the signature attire worn by V, a lot in order that Noice, which was launched solely final yr, has seen its general gross sales skyrocketing not simply amongst ARMYs, but additionally to the overall market.

The Big Logo Sweatshirt grew to become the brand’s greatest bestseller because it was preordered in mass portions by abroad followers, and the brand even entered 12 well-known abroad choose retailers. Reportedly, final season, abroad exports amounted to 1 billion received (RM3.4 million).

It is wonderful how a lot affect V has amongst trendy followers, and lots of are questioning if an official collaboration with the brand may very well be on the playing cards sooner or later.

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