KUALA LUMPUR: Bursa Malaysia has embarked on an investor relations and public relations incentive programme to enhance the visibility and accessibility of its public listed companies (PLC) to the investment community through more active investor relations engagements.

It said in a Tuesday statement that PLCs participating in the pilot programme will undergo training for one year to enhance their in-house investor relations capabilities for more effective engagements.

The scope of the investor relations and public relations programme includes, among others, assisting PLCs and their senior management with the preparation of corporate presentation slides and factsheets, planning and organising investor briefings with analysts and fund managers, and assisting with Public Relations engagements such as press releases and media interviews, it said.

“It is important for PLCs to develop strong relationships with existing and potential shareholders, as well as effectively communicate their equity story and ambitions to all stakeholders,” said Bursa Malaysia CEO Datuk Muhamad Umar Swift.

“Doing so consistently will assist investors in making informed investment decisions, which is a key component to companies’ success in the investment market.”

“This Investor Relations & Public Relations Incentive Programme will not only help PLCs recognise the value of investor relations, but also help to market and promote their attractiveness as a viable investment, potentially elevating their profile, valuations, and liquidity,” he added.

The investor relations and public relations incentive programme is the latest of Bursa Malaysia’s strategic focus on Ecosystem Enhancement, all of which aims to grow market vibrancy and liquidity, while providing conducive capital raising platform to its existing PLCs.

As of Sept 1, 2021, two PLCs namely Ge-Shen Corp and Excel Force MSC Bhd, had conducted their investor relations briefings, which garnered huge interest and participation of over 130 attendees, comprising fund managers, analysts, and institutional investors.

The corporate presentations and investor briefings by said companies are available at:

https://www.bursamalaysia.com/reference/insights/institutional_insights/corporate_series