CRSM launches #BeMyHero campaign to assist Malaysians, SMEs affected by Covid-19


PETALING JAYA: To assist Malaysians and SMEs affected by the Covid-19 pandemic, the Crisis Relief Squad of MCA (CRSM) has launched the GoCare #BeMyHero Community Caring Project where various forms of comprehensive aid will be provided to the public.

The #BeMyHero Community project was organised by GoCare in collaboration with more than 5,000 community volunteers and 100 businesses across the country to provide comprehensive relief to those affected by the pandemic.

The project was launched by Deputy International Trade and Industry Minister Datuk Lim Ban Hong (pic) via Facebook Live on Tuesday (July 13), along with CRSM national chief Datuk Lim Chong Ly, Perlis MCA Youth chairman Ng Sing Phing and GoCare programme manager Xilas Ngang.

Lim, who thanked everyone during his opening remarks, regards the #BeMyHero Community Caring project as a meaningful endeavour by GoCare, volunteers and businesses nationwide to help Malaysians and SMEs affected by the Covid-19 pandemic.

According to Lim, among the reliefs provided under this project are distribution of dry food packs for needy families, arranging vaccinations for patients with chronic diseases, donating personal protective equipment (PPE) to poor families and arranging online classes for students.

Others included providing cooperative education for workers, full-time and part-time job opportunities to the unemployed, low-interest loans for SMEs through formal channels and free transformation consultation for SMEs.

Lim said the launch of the project was timely, where various resources in society can be efficiently distributed for charitable causes that will benefit those who were adversely affected by the pandemic.

“The services provided by CRSM in supporting and helping the disadvantaged are done voluntarily and it is certainly a shot in the arm during trying times like this.”

Lim also urged members of the public to participate in CRSM’s volunteer programmes.

“As the world confronts the Covid-19 pandemic, we need more new blood to join this big family. We also need more charitable and benevolent people in the community to donate generously and dedicate more energy to our beloved country.

“Let’s work together. United as one, we will definitely be able to overcome this pandemic.”

Meanwhile, Ng, who was emceeing the event, regarded the project as a comprehensive support to businesses and society.

She also welcomed the public to volunteer in the project, saying the Covid-19 pandemic affects everyone.

“You are welcomed to join us as volunteers and sponsors so we can help this community whichever way we can,” she added.

GoCare is an initiative under CRSM to assist underprivileged groups and individuals through charity fundraising from the public.

Those interested to donate or volunteer for GoCare’s initiative can do so at its website at, while individuals or SMEs affected by the Covid-19 can also reach out for help by filling out a form in the website.

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