Different Sports activities: Brazil’s Nubank to sponsor Qatar World Cup in South America


SAO PAULO (Reuters) – Brazilian fintech Nubank will sponsor the World Cup 2022 regionally in South America, it mentioned in a press release on Thursday, with out disclosing the contract worth.

The transfer marks Nubank’s first huge sponsorship contract because it prepares for an preliminary public providing that it hopes will worth the corporate at about $50 billion. This determine would rank Nubank as essentially the most helpful monetary establishment in Latin America.

“Our firm’s progress has led us to hunt new platforms and communication channels that enable us to ship our message to the complete area. That’s the reason we selected to be a part of this occasion,” mentioned Nubank Chief Advertising and marketing Officer Arturo Núñez in a press release.

Based in Brazil in 2013, Nubank has expanded to Mexico and Colombia. The fast-growing fintech, which was began providing a purple free-of-charge bank card, has 48 million shoppers.

(Reporting by Carolina Mandl; Modifying by Cynthia Osterman)

Source link