BRUSSELS (Reuters) – Google father or mother Alphabet has provided to let rival ad intermediaries place ads on YouTube to tackle an important a part of an EU antitrust investigation, individuals conversant in the matter stated.
The European Commission opened a probe final yr to study whether or not the world’s largest supplier of search and video was giving itself an unfair benefit in digital promoting by proscribing rivals’ and advertisers’ entry to consumer information.
The EU competitors watchdog singled out Google’s requirement that advertisers use its Ad Manager to show ads on YouTube and potential restrictions on the way in which in which rivals serve ads on YouTube.
Google’s proposal is a part of its try to finish the EU investigation and avert a wonderful that might attain 10% of its world turnover, an individual conversant in the matter informed Reuters final yr.
(Reporting by Foo Yun Chee; Editing by Jan Harvey)
