Expanding companies’ presence in the global halal market

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JOHOR BARU: Malaysian corporations ought to goal a global market, as an alternative of simply specializing in Muslim international locations on the subject of exporting halal merchandise, stated Standard Chartered Saadiq Malaysia govt director and Islamic company, industrial and institutional banking head Bilal Parvaiz (pic)throughout a current panel dialogue.

Entitled Halal Export Opportunities, the panel dialogue was held throughout the Excellence Export Awards (EEA) Johor Roadshow, held in Johor Baru.

The corporations together with the small and medium enterprises (SMEs) must work intently with the related companies to increase their presence in the global halal market, he stated.

“Malaysia has the proper ecosystem to emerge as the world’s chief in the halal market,’’ Bilal stated.

He stated native corporations mustn’t miss the alternative, as the progress prospects in the halal global market had been enormous, estimated at about US$2 trillion (RM8.86 trillion).

Bilal stated Malaysia has executed effectively in the halal market and the nation ought to proceed to place in extra efforts to raise its competitiveness in the global halal market.

“Local corporations together with SMEs and micro-enterprises ought to embark on the halal journey to additional strengthen our nation’s place in the world’s halal market,’’ he stated.

Bilal was one in all the three panellists throughout the panel dialogue. The others had been Halal Development Corp (HDC) halal occasion administration division senior supervisor Faridah Ali and Guan Chong Bhd high quality assurance supervisor Amy Woong.

The session was moderated by Malaysia External Trade Development Corp customised part transformation and digital commerce division deputy director Muhd Shahrulmiza Zakaria.

Faridah suggested native companies and corporations to increase their presence in the halal market and never solely rely upon the home market. She stated aside from Muslim international locations, demand for halal services and products from non-Muslim international locations are additionally rising over the years.

“China, Indonesia, Japan and Singapore supplied good halal enterprise alternatives for native halal exporters aside from the Middle Eastern international locations,’’ stated Faridah.

She stated exporters mustn’t restrict themselves to solely meals, as there are different merchandise the place halal necessities could possibly be utilized.

Faridah stated amongst halal-certified merchandise embody cosmetics and private care, prescription drugs, well being dietary supplements, in addition to logistic and warehousing providers the place there isn’t a combination of halal and non-halal merchandise.

“Many international locations are our halal success story and we must always not relaxation on our laurels and should be steps forward in opposition to our rivals,’’ she stated.

Woong described the Malaysian Islamic Development Department (Jakim) halal certification as a gold normal in the Islamic world.

She stated it was essential for the firm like Guan Chong to have halal certification from Jakim as most of its merchandise had been exported for purchasers in the cocoa trade.

“It is a bonus to be licensed as a halal firm and we wish to appropriate the false impression that it is best to take a look at halal from a wider perspective,’’ stated Woong.

She stated halal was not solely about Islamic spiritual obligations but additionally coated hygiene and good manufacturing practices for common customers.

Woong stated the global Covid-19 pandemic which occurred in early 2020 has created consciousness amongst customers that meals security and safety shouldn’t be compromised.

“The halal global market is rising because it caters not just for Muslim but additionally non-Muslim prospects,’’ she stated.

EEA is organised by the Star Media Group in partnership with Standard Chartered Malaysia, with PKT Logistics Group as co-sponsor and Matrade as patron. It is audited by BDO.

For extra data on EEA, go to exportawards.com.my or e-mail [email protected]



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