Ford partners with Salesforce to expand software business


DETROIT (Reuters) – Ford Motor Co stated Tuesday it plans to launch a brand new subscription software service geared toward small companies, in collaboration with enterprise software firm Inc.

The software service, referred to as VIIZR, will probably be supplied beginning subsequent 12 months by the automaker’s Ford Pro industrial automobile and providers unit. Based on Salesforce know-how, the system will digitize paperwork for contractors, restore technicians and different trades folks, and begin at $39 per thirty days per person, Ford stated.

VIIZR prospects do not have to drive Ford autos, however the goal small-business market overlaps with a key marketplace for Ford vans and industrial vans.

Ford, like rival automakers, is working to construct sources of steadily recurring subscription income to complement income from automobile gross sales that may get hit by financial downturns or disruptions just like the latest shortages of semiconductors.

Salesforce and different software-as-a-service corporations have a tendency to command greater inventory valuations than producers. Salesforce has a market capitalization of practically $253 billion, in contrast to $76 billion for Ford.

Ford stated it is going to supply companies free, trial use of the VIIZR system forward of the launch within the first half of 2022.

(Reporting By Joe White; Editing by Nick Zieminski)

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