Hong Leong Assurance announces several appointments

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KUALA LUMPUR: Hong Leong Assurance Malaysia (HLA) has introduced several govt appointments inside the group.

It has appointed Yoon Szu-Mae as chief advertising officer (CMO), Elmen Tan Yew Seng as chief digital & innovation officer (CDIO), and Low Tek Chee as head of data companies.

In an announcement, HLA group managing director and CEO Loh Guat Lan stated: “We are thrilled to announce these updates that will position our company for success in the future. Their experiences will be a tremendous asset in support of HLA’s hypergrowth.”

“As a leading domestic life insurer of the nation, we have moved rapidly to incorporate technology meaningfully into our business in order to provide better value to our customers and intermediaries,” Loh stated.

HLA stated Mae delivered to HLA a wealth of expertise having labored in banking and insurance coverage for 16 years holding management positions throughout the Asia Pacific.

Mae’s latest tenure was with the AIA Group the place she held numerous positions together with CMO in Vietnam, and regional enterprise growth director primarily based out of Hong Kong.

She has a double diploma in Economics and International Relations from the University of Toronto.

Elmen Tan Yew SengElmen Tan Yew SengTan has various expertise in numerous areas of expertise spanning synthetic intelligence, machine studying, huge information and main groups to execute huge digital transformation agendas.

Prior to becoming a member of HLA, Tan was the chief operations provide of AXA Malaysia’s General Insurance enterprise.

He holds a Master of Business Administration, a Master of Science, and can also be an authorized Agile marketing consultant and Design Thinking practitioner.

Low Tek CheeLow Tek CheeLow has led numerous initiatives for giant multinational companies overlaying the fields of insurance coverage, oil and fuel, communications and finance.

Prior to his present appointment at HLA, Low served as MetLife Asia’s director of Asia information administration.

He began his profession with Accenture after pursuing his undergraduate research in Chemical Engineering on the University of Malaya.



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