Do you need to add a Facebook giveaway in WordPress to increase engagement?
A contest can get extra folks to go to your Facebook web page and work together together with your content material. If these folks like what they see, they even resolve to begin following your web page or group.
In this information, we’ll present you the way to simply add a Facebook giveaway in WordPress to increase engagement, and get some further followers.
Why Run a Facebook Giveaway in WordPress?
Social media contests will help you attain a new viewers and develop your following throughout completely different plaforms.
However, in contrast to another platforms, Facebook doesn’t permit you to supply a prize for liking or following your web page. This is a massive drawback in case your purpose is to get extra Facebook followers.
The excellent news is that the rules don’t cease you from asking folks to go to your Facebook web page or work together with a specific publish.
For instance, guests would possibly enter a contest by liking your most up-to-date Facebook publish or commenting on a image.
This can get extra visitors to your group and can increase engagement for a specific publish in your Facebook web page. If your web page has plenty of nice content material then these folks might even resolve to comply with your web page.
In this manner, you’ll be able to develop your Facebook following with out breaking any guidelines.
If you employ a versatile giveaway plugin, then you’ll be able to usually add a number of entry strategies to a single competitors. For instance, guests might have the option to enter your contest by liking your Facebook publish or subscribing to your e mail e-newsletter.
This means you’ll be able to nonetheless get the individual’s contact info and do lead generation, even when they select not to comply with you on Facebook.
Running a Facebook Giveaway in WordPress
The easiest method to run a Facebook contest in WordPress is through the use of RafflePress. It’s the best WordPress giveaway plugin and allows you to create every kind of competitions utilizing a easy drag-and-drop editor.
You can add a prize photograph, schedule the beginning and finish instances, select a winner at random, and use templates to shortly launch new giveaway campaigns.
RafflePress comes with social entry strategies so you’ll be able to direct customers to your Facebook web page. You also can have a number of entry strategies and make sure strategies necessary so anybody who needs to be a part of the competition should interact together with your Facebook content material in a way.
RafflePress additionally comes with social logins and integrates with the most well-liked email marketing platforms, so it’s also possible to use them to grow your email list faster.
With that stated, let’s create your first Facebook giveaway marketing campaign utilizing RafflePress.
Step 1. Creating Your First Facebook Giveaway Campaign
The very first thing you want to do is set up and activate the RafflePress plugin. For extra particulars, see our step-by-step information on how to install a WordPress plugin.
Note: There is a free model of RafflePress that has every thing you want to create a easy giveaway in WordPress. However, in this information, we’ll be utilizing the premium plugin because it has extra options, templates, and giveaway actions together with entry strategies that permit you to create a photo contest in WordPress.
The very first thing you want to do is set up and activate the RafflePress plugin. For extra particulars, see our step-by-step information on how to install a WordPress plugin.
Upon activation, you’ll see the RafflePress welcome display in the WordPress dashboard. You can now go forward and enter your license key.
You’ll discover this info in your account on the RafflePress web site. After that, click on on the ‘Verify Key’ button.
Now, you’re prepared to create a Facebook giveaway in WordPress by going to RafflePress » Add New.
On the following display, you’ll want to give your Facebook contest a title.
You can use something you need, however it’s a good thought to select a title that helps you determine the Facebook giveaway in the WordPress dashboard.
Next, select the template that you really want to use. RafflePress has ready-made templates for particular targets similar to running a social media contest to grow your site.
You can choose the template that most closely fits your targets, however for this information, we’ll be utilizing the ‘Classic Giveaway’ template because it lets us create a Facebook giveaway from scratch.
Simply hover your mouse over the ‘Classic Giveaway’ template after which click on on the ‘Use this Template’ button when it seems.
This opens the template in RafflePress’ drag-and-drop builder.
We’re going to begin by including the prize to our Facebook contest. Simply click on to choose the headline space, which exhibits ‘My Awesome Prize’ by default.
You can now go forward and kind a title into the ‘Name’ discipline. To encourage guests to enter the Facebook contest, you’ll usually need to discuss your prize in the headline.
After that, kind in a description, which can seem beneath the headline. For instance, it’s your decision to add some extra details about your competitors, similar to why guests will need the prize, how a lot it’s price, and why you’re working the Facebook giveaway.
It’s additionally good to add a photograph of the prize, so folks can see what’s on supply simply by glancing on the giveaway. If your prize is digital then you’ll be able to simply create professional-looking photos to promote your prize utilizing web design software similar to Canva.
To add a photograph or graphic, merely click on on ‘Select Image’ after which both select a file from the WordPress media library or add a new picture out of your laptop.
Once you’ve performed that, you’ll be able to set the beginning and finish date for the Facebook giveaway. If you intend to run plenty of contests, then it’s a good thought to schedule them in advance because it ensures that the competitors will begin and finish on time, regardless of how busy you get.
By scheduling your Facebook contest in advance, you’ll even have time to promote the giveaway correctly. This helps you construct a sense of pleasure and anticipation earlier than the competition goes stay.
To schedule the Facebook giveaway, merely enter a date and time into the ‘Giveaway starts…’ and ‘Giveaway ends…’ sections.
When you’ve completed making adjustments to this part, click on on the ‘Done Editing’ button.
Step 2. Adding More Actions to Your Facebook Giveaway
Now let’s add some actions, that are the ways in which guests can take part in the competition, similar to subscribing to your podcast, becoming a member of your email newsletter, or visiting a WooCommerce product in your on-line retailer.
To see the completely different actions which you can add to your Facebook contest, click on on ‘Actions.’
To add an motion to your giveaway, merely give it a click on.
Since we wish to increase Facebook engagement, you’ll need to add actions similar to Visit us on Facebook, Like our Page, View a Facebook Post / Video, or Share on Facebook.
Giving guests a number of methods to take part can get you extra entries, so it’s your decision to add a number of actions.
There can also be some individuals who full all of the actions in order to give themselves the absolute best probability of successful. In this manner, you will get plenty of Facebook engagement from a single participant.
Even although we wish to increase engagement on Facebook, it’s your decision to take into account including some entry strategies that aren’t associated to Facebook. This will permit extra folks to enter your contest, together with individuals who don’t have a Facebook account.
After including an motion, click on to choose that motion in the giveaway preview. You can now configure the motion utilizing the settings in the left-hand menu.
For instance, for those who’re including the ‘Visit us on Facebook’ motion, then you definately’ll want to enter your web page’s URL into the ‘Facebook Page URL’ discipline.
Similarly, for those who’re utilizing ‘View Facebook Post / Video’ then you definately’ll want to enter the URL of the publish or video that you really want folks to go to.
Each motion additionally has some fundamental settings. You can kind in a title, make an motion necessary, and even permit customers to submit each day entries.
After that, you want to assign a worth to the motion, which is the variety of entries customers will earn for performing that motion. By default, all actions are price 1 entry.
If you’ve gotten a number of entry strategies, then you need to use the worth settings to make sure strategies extra enticing to guests. For instance, in case your purpose is to get extra Facebook followers then you definately would possibly make the ‘Like our Page’ motion price 2 entries.
Once you’ve stuffed in these settings, you’ll be able to click on on the ‘Add Actions’ tab and add extra entry strategies to your competitors.
It’s additionally a good thought to organize your actions primarily based in your marketing campaign targets. For instance, if you’d like to get extra shares, then we suggest inserting the ‘Share on Facebook’ motion on the very high of the ‘Entry Methods’ record.
Simply hover over the motion in the editor after which seize the dotted button that seems to the left of the motion. Then, transfer the entry methodology utilizing drag and drop.
When you’re pleased with how the Facebook giveaway is ready up, don’t neglect to click on on ‘Save’ to retailer your adjustments.
Step 3: Design your Facebook Giveaway to Stand out
Now that your Facebook giveaway is ready up, you’ll be able to change how the competition seems.
Simply change to the ‘Design’ tab, and you will notice choices to choose a new button shade, change the fonts, and extra.
RafflePress permits you to embed the Facebook contest in a web page or publish, or publish it as a separate touchdown web page.
If you’re going to publish your Facebook giveaway as a standalone web page, then you’ll be able to add a background picture or change the background shade.
To add a picture, scroll to the ‘Background Image’ part and click on on ‘Select Image.’ You can now both select a picture from the media library or add a new file.
Another possibility is to change the background shade by clicking on ‘Page Background Color.’
You can now make your choice from the popup that seems.
When you’re pleased with how the giveaway seems, click on on ‘Save’ to retailer your adjustments.
Step 4. Fine Tuning Your Giveaway Settings
Now that your giveaway seems nice, let’s examine its settings by switching to the ‘Settings’ tab.
Most of those settings are self-explanatory, however we’ll undergo them one after the other. First, we’ll have a look at the ‘General’ settings.
Here, you’ll be able to set the fundamental choices to your giveaway together with whether or not you’ll present the giveaway winners and the entire variety of entries.
Next, you’ll be able to create the principles for becoming a member of the Facebook giveaway by choosing the ‘Giveaway Rules’ tab.
RafflePress comes with a Rules Generator that may create guidelines to your marketing campaign utilizing a pattern template. To get began, click on on the ‘General Rules’ button.
This will open a kind the place you’ll be able to kind in some details about the Facebook contest.
In most instances, you or your organization would be the contest’s sponsor. This means you’ll want to kind in your organization title and your business email address.
RafflePress will then use this info to create some fundamental guidelines for the giveaway.
Every space has its personal guidelines about Facebook contests, so it’s a good thought to assessment these routinely generated guidelines and add any lacking info.
If you’re utilizing the competition to do lead technology or get extra e mail subscribers, then it’s a good thought to solely settle for entries from individuals who confirm their e mail addresses.
To do this, choose the ‘Email Verification’ tab after which click on on the ‘Contest must Confirm Their Email’ toggle to flip it from ‘No’ to ‘Yes.’
You also can use these settings to change the verification e mail that customers will get once they enter your giveaway.
If you need to add Google Analytics or different monitoring codes like Facebook pixel, then RafflePress permits you to monitor customers who’ve efficiently entered your giveaway.
To do that, click on on the ‘Success Tracking’ tab after which add your Google Analytics script or Facebook retargeting pixel code.
When a customer enters your Facebook contest, it’s not the top of the method. You might want to redirect the individual to a thanks web page, your top-performing weblog, or another web page.
To create a redirect, choose the ‘Success Redirect’ tab after which click on the ‘Enable Success Redirect’ toggle.
In the ‘Redirect URL’ discipline, kind in the URL the place you need to ship individuals.
Since we’re creating a Facebook giveaway, it’s your decision to give guests the choice to enter your contest utilizing their Facebook accounts. This might be faster and simpler than asking them to kind in their e mail deal with, so this may occasionally get you some extra entries.
To allow Facebook login to your contest, merely choose the ‘Social Logins’ tab after which click on to allow the ‘Allow logging…’ toggle.
After that, click on on the ‘GDPR’ tab. The General Data Protection Regulation (GDPR) is a European Union (EU) regulation that provides EU residents extra management over their private information.
If you break GDPR then you would get a positive and even jail time. To assist you to adjust to GDPR, RafflePress can ask for the customer’s consent earlier than they enter your giveaway.
To add this checkbox, merely click on on the ‘GDPR Consent’ toggle to flip it from ‘No’ to ‘Yes.’
RafflePress has a default GDPR disclaimer that it’s going to present to guests, however you’ll be able to edit the disclaimer to add any lacking info. For extra info on the subject, see our ultimate guide to WordPress and GDRP compliance.
Spammers and bots could make it tougher to obtain your contest’s targets. With that in thoughts, it’s your decision to shield your Facebook giveaway with an invisible recaptcha.
Regular captchas normally ask customers to full a puzzle, which makes it harder for guests to enter your Facebook giveaway. The excellent news is that invisible recaptchas run in the background so you’ll be able to block spammers with out including friction to the consumer expertise.
To add an invisible recaptcha to your Facebook contest, click on on the ‘Repatcha’ tab. After that, activate the ‘Enable Invisible Recaptcha’ toggle.
For extra info, see our information on how to add recaptcha to WordPress.
When you’re pleased with how the Facebook contest is ready up, click on on the ‘Save’ button to retailer your adjustments.
Step 5. Add Your Facebook Giveaway to a WordPress Post or Page
There are a few other ways to add a RafflePress giveaway to your WordPress website.
You can add the competition to any web page or publish utilizing the RafflePress block. This is a nice alternative if you’d like to embed the Facebook contest in a weblog publish or different web page.
To begin, merely open the web page or publish the place you need to embody the giveaway. Then, click on on the ‘+’ button and kind in ‘RafflePress.’ You can then choose the fitting block when it seems.
After including the block, open the dropdown and select the Facebook giveaway you created earlier. The RafflePress block will now load a preview of your giveaway widget contained in the WordPress block editor.
You can then both publish or replace the web page to make the competition stay in your WordPress blog or web site.
You also can add the giveaway to any web page, publish, or widget-ready space using the shortcode. This is especially helpful if you’d like to present the Facebook contest in a sidebar widget in order that it seems throughout your web site.
In the RafflePress giveaway editor, go forward and click on on the ‘Publish’ tab. From right here, click on on ‘WordPress Shortcode’ and RafflePress will present the shortcode you need to use.
Simply copy the code after which add it to any web page, publish, or widget-ready space. For extra particulars, please see our information on how to add a shortcode in WordPress.
Another possibility is to create a giveaway touchdown web page. This is a nice possibility if you’d like a standalone web page which you can simply share on social media or add to your e mail e-newsletter.
In the RafflePress editor, choose the ‘Publish’ tab. Then, select ‘Giveaway Landing Page’ and choose the ‘Click here…’ hyperlink.
In ‘Page Permalink,’ kind in the URL the place you need to publish your giveaway touchdown web page.
After that, merely click on on the ‘View’ button.
RafflePress will now publish your giveaway as a touchdown web page.
If you’re utilizing the SeedProd web page builder plugin, then you’ll be able to design a touchdown web page utilizing ready-made templates, blocks, and a drag and drop editor. You can then add your giveaway utilizing a particular Giveaway block.
This block integrates with RafflePress, so you’ll be able to merely drag and drop it onto the web page.
Then, select the RafflePress giveaway you created earlier.
SeedProd will now present the giveaway inside your fantastically designed touchdown web page.
For extra info on SeedProd, please see our step-by-step information on how to create a landing page in WordPress.
Step 6. Promoting Your Facebook Giveaway
If your Facebook contest goes to be a massive success, then it’s good to begin selling the competition earlier than publishing it. By placing in some onerous work earlier than publishing your giveaway you’ll be able to improve the probabilities of your marketing campaign going viral, which can assist you to get extra entries and obtain your targets.
You can begin by sending an e mail e-newsletter to your subscribers and asserting the Facebook competitors in your different social media profiles.
Another possibility is creating a floating bar with a hyperlink to the giveaway utilizing a plugin similar to OptinMonster. You may even use FOMO on your WordPress site to get extra entries, by including a countdown timer to the floating bar.
You would possibly even send web push notifications asking your subscribers to enter the competitors or refer any pals or relations who would possibly need to participate in the Facebook giveaway.
Step 7. Announcing The Giveaway Winners
Once your giveaway closes, you want to choose a fortunate winner. RafflePress automates the entire course of, so merely go to RafflePress » Giveaways.
If you scheduled the competition to finish routinely, then you’ll be able to merely discover the giveaway and click on on the ‘Need Winners’ hyperlink.
If you didn’t set an finish date for the Facebook giveaway, then you’ll be able to shut it manually by hovering your mouse over the competitors and choosing ‘End Now.’
After that, simply click on on the ‘Need Winners’ hyperlink that seems.
On the next web page, RafflePress will present all of the individuals who entered your Facebook contest. Just kind in the variety of winners you need to choose and select whether or not you need to permit unverified emails to win.
If you intend to contact the winner by way of e mail, then you definately’ll usually need to make sure that solely folks with verified emails can win.
After that, simply click on on ‘Choose Winners Now’ and RafflePress will present the winner highlighted on the high of the record.
We hope this text helped you learn the way to simply add a Facebook giveaway in WordPress to increase engagement. You can also need to see our information on how to get more traffic to your WordPress website or our choose of the best WordPress Facebook plugins.
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The publish How to Add a Facebook Giveaway in WordPress to Boost Engagement first appeared on WPBeginner.
