How to Do Lead Generation in WordPress Like a Pro


Do you need to generate leads and improve gross sales out of your web site? 

Lead era must be a high precedence for all companies as a result of changing guests into subscribers and prospects is the way you earn money on-line.

In this text, we’ll present you the way to do lead era in WordPress like a professional.

How to do lead generation in WordPress like a pro

This is a complete information on lead era in WordPress, so we’ve added a desk of contents for simpler navigation:

What is Lead Generation in WordPress?

Lead era means getting potential prospects, or ‘leads’, in your services, and capturing their contact data.

More than 75% of tourists that come to your web site will go away, and also you’ll by no means hear from them once more. But by having robust lead era in place, you possibly can collect these customers’ data and proceed to have interaction with them, and switch them into completely happy prospects. 

Depending on the kind of web site you run, you possibly can encourage your guests to share their contact data by:

  • Submitting a contact or inquiry kind in your web site
  • Joining your electronic mail publication
  • Signing up for an upcoming webinar
  • Using a web-based calculator with electronic mail outcomes
  • Entering a viral giveaway you run

Essentially, lead era is all about opening a communication channel between you and your guests. 

Once you get a person to carry out an motion that opens up a communication channel, you possibly can start to ship them particular affords, freebies, good content material, and extra to carry them again to your web site and convert them into prospects.

Who Should Start Generating Leads?

Whether you’re a new blogger, a small or massive enterprise, and even a interest blogger, you want to begin doing lead era.

Even non-profit homeowners can profit from lead era to get extra help and donations. 

If you care about rising your viewers and getting more traffic to your web site, then you must begin producing leads at this time. 

Many profitable on-line entrepreneurs and bloggers will inform you that the largest mistake was not beginning an electronic mail record to seize leads earlier.

When Should I Start Lead Generation?

It takes time to generate leads. Every second you don’t have lead era in place, you lose potential prospects. 

Even while you simply started a blog and are solely getting a little little bit of visitors, these leads can construct over time.

Business homeowners who haven’t launched their web sites but can nonetheless profit from lead era by creating coming soon pages to create anticipation and hype earlier than launch.

With that stated, let’s take a have a look at how to get began with lead era in WordPress. 

Getting Started with Lead Generation in WordPress

Before you can begin producing leads, you have to just remember to are utilizing the best WordPress platform. Yes, there are two sorts of WordPress.

We suggest utilizing, the self hosted model, as a result of it helps you to use all WordPress options with none restrictions and construct a web site prepared to generate leads.

For extra particulars, see our comparability between vs

You’ll want the next issues to get began constructing a WordPress web site for lead era:

  • WordPress hosting (that is the place your web site information are saved)
  • A domain name (for instance,
  • WordPress lead era instruments and plugins (highlighted beneath)

First you want to get a area title and hosting.

We suggest utilizing Bluehost on your hosting. Their internet hosting plans are formally beneficial by WordPress.


WPBeginner readers can at the moment get a massive 60% low cost on internet hosting, plus a free area title and SSL certificate.

Simply click on on the Bluehost button beneath, and the low cost will robotically be utilized.

Once you’ve bought internet hosting, be certain to try our ultimate guide on how to make a website.

Recommended Lead Generation Tools and Plugins to Get Started

Next, there are a few plugins and instruments we extremely suggest utilizing for lead era. 

First, you want to enroll with a email marketing service supplier. This will allow you to acquire electronic mail addresses in your web site to construct your email list and ship emails in a simple to use interface.

Some nice providers to get began with embody Constant Contact, HubSpot, and Sendinblue.

Next, you’ll additionally want a popup software like OptinMonster. It’s one of many best popup plugins and lead era instruments in the market utilized by over 1.2 million web sites.


This will enable you to create popups, floating bars, scroll packing containers, and extra to acquire leads in your web site. 

You’ll additionally need a WordPress kind builder like WPForms. It’s one of many best lead generation plugins and kind builders in the market utilized by over 5 million websites.


This will enable you to create lead era kinds, enroll kinds, and extra.

Aside from that, we’ll be overlaying a number of different WordPress lead era plugins, instruments, and suggestions beneath to enable you to convert web site guests into leads, prospects, and subscribers. 

Lead Generation Using Forms in WordPress

One of the best methods to generate leads in your web site is utilizing WordPress kinds. This could be a easy contact kind, request a quote form, normal curiosity kind, and rather more. 

The easiest method to add kinds to your web site is by utilizing the WPForms plugin talked about above.

It’s very newbie pleasant and can allow you to create practically any sort of kind with the drag and drop builder. There are over 300+ kind templates you need to use to get began.

WPForms form templates

Plus, it integrates will all the highest electronic mail advertising and marketing suppliers, so you possibly can simply ship your leads to your most popular software. 

Below we’ll present you a few other ways you need to use WPForms to generate leads. 

Create Simple Lead Generation Forms in WordPress

The easiest way to generate leads in your web site is with a easy contact kind. WPForms makes it simple to create a contact kind in minutes utilizing the drag and drop builder. 

WPForms form builder

You may even use the free version of WPForms to create a easy kind and join it to Constant Contact for sending emails to your record. 

For extra particulars, see our step-by-step information on how to create a contact form in WordPress

WPForms additionally has constructed in settings that allow you to view and handle your whole kind submissions instantly out of your WordPress dashboard.

Simply go to WPForms » Entries, and you may view your whole kind submissions.

View form leads in WPForms

Redirect Users After Form Submission

Another approach you need to use to increase gross sales and signal ups is including a redirect web page upon profitable kind submission.

WPForms permits you to simply redirect customers to any web page after submitting a kind utilizing the sensible kind affirmation characteristic.

To do that, go to Settings » Confirmations in your kind editor display screen after which choose your affirmation kind from the drop down record.

Change after form redirect action

You can select to present a affirmation message, redirect customers to one other WordPress web page, and even a completely different URL. 

If you choose the ‘Show Page’ choice, then you possibly can create a separate web page in your WordPress web site with particular affords, coupons, or present customers content material to assist convert guests into prospects.

Change form submission redirect page

Once you’re achieved, be certain to click on the ‘Save’ button to verify your modifications. 

Add Newsletter Signup Forms to Your Website

Contact kinds and different sorts of inquiry kinds are nice for amassing inbound leads, however you may also use them to construct your electronic mail record.

Using WPForms, you possibly can create easy electronic mail publication decide in kinds to add to completely different areas of your web site. 

Simple email sign up form example

To arrange your electronic mail publication kind, see our information on how to create an email newsletter the right way.

You can add these kinds to completely different areas of your WordPress web site, together with your sidebar, footer area, and beneath your weblog posts.

If you need to create easy single line kinds which are simple to place all through your web site, then see our information on how to display your form in a single line in WordPress.

Lead Generation Using Popups and Dynamic Opt ins in WordPress

When doing lead era, it’s essential to have a number of sorts of lead era in place. For instance, your readers would possibly miss a easy sidebar electronic mail decide in field, however you possibly can create partaking popups that may seize your reader’s consideration.

This is the place OptinMonster comes in. It’s the best email capture tool for WordPress that permits you to create high-converting decide in kinds on your WordPress web site with out hiring a developer. 

We apply it to WPBeginner and have increased our conversions by over 600% with this plugin alone.

With OptinMonster, you possibly can create personalised decide ins based mostly on person habits, so you possibly can ship customers the best message on the proper time. 

For instance, you possibly can create personalized decide ins that may present up based mostly on:

  • The web page, publish, or class being seen
  • Your person’s location in the world
  • What earlier interactions they’ve taken in your web site
  • Where your guests are coming from (Google Search, Facebook, and so forth.)
  • Which system they’re utilizing to browse your web site
  • And rather more

Combined with these focusing on choices, dynamic decide in kinds are essentially the most highly effective software in any marketer’s toolbox.

Here are a few other ways you need to use OptinMonster to generate extra leads. 

Use Exit-Intent Lightbox Popup for Email Signups

OptinMonster has a distinctive exit-intent expertise that detects when a person’s mouse is leaving the web page and reveals a popup at that actual second.

This provides your guests one final likelihood to enroll earlier than they resolve to go away your web site. It’s much less intrusive and doesn’t annoy your guests because it received’t present up till they’re leaving. 

Exit intent popups merely work, which is why we use them on all of our manufacturers for simple lead era.

Exit intent popup example

With OptinMonster, there’s additionally a huge number of popup varieties you possibly can create like spin to win opt ins, floating bars, mobile popups, and extra.

You can create a number of several types of decide ins on your web site and take a look at them to see what works finest.

Spin to win popup example

Now, we’ll have a look at a few extra distinctive methods to use OptinMonster for lead era.

Boost Conversions with Fullscreen Welcome Mats

Welcome mats allow you to seize your customer’s consideration and permit you to show a full display screen overlay in your content material.

To view the web page, your guests will want to provide you with their contact data or shut it. 

Full screen welcome mat example

Similar to exit intent popups, this fashion of decide in additionally converts extremely properly. 

For extra particulars, see our information on how to create a welcome mat for your WordPress site.

Lock Your Content to Improve Lead Generation

Content locking is a approach utilized by web site homeowners to encourage individuals to take motion.

This could be something from becoming a member of an electronic mail publication to signing up for a premium paywall.

Premium locked content example

If you will have a ton of high-quality content material, then you possibly can cover this behind a content material locker to generate extra leads. 

For extra particulars, see our information on how to add content locking to WordPress.

Offer Users Incentives to Join Your Email List

Similar to utilizing a content material locker, a content material improve is an unique bonus you provide to your readers in change for becoming a member of your electronic mail record. 

You can create all types of content material upgrades like checklists, eBooks, worksheets, and extra. 

Content upgrades are nice as a result of they use on-click popups to ship the obtain. Your guests merely click on the hyperlink and a popup will seem.

Click for content upgrade example

This takes benefit of the highly effective Zeigarnik impact. This psychological precept states that customers who begin an motion are extra possible to end it.

For extra particulars, see our information on how to add content upgrades in WordPress and grow your email list.

Lead Generation Using Custom WordPress Pages

When constructing your web site, you could want to create customized pages to generate leads. For instance, you possibly can create a touchdown web page that folks will go to when coming to your web site from social media solely.

These pages are constructed for a very particular goal and infrequently have larger conversion charges than different pages since there’s much less distraction.

The easiest method to construct these customized pages is by utilizing SeedProd. It’s the best drag and drop WordPress page builder in the market utilized by over 1 million web sites.


With this plugin, you possibly can create any kind of touchdown web page with out writing any code. It has dozens {of professional} templates you possibly can customise simply with the drag and drop builder.

Many of those can be utilized to generate leads, like decide in pages, sales funnel landing pages, webinar registration pages, and extra.

SeedProd page example

You may also join SeedProd with common electronic mail advertising and marketing instruments and different lead era plugins like WPForms. 

Every single template could be fully personalized to enable you to begin producing leads as rapidly as attainable.

There are dozens of blocks designed to enhance your touchdown pages and convert higher, like countdown timers, CTA buttons, rotating testimonials, and extra. 

SeedProd page builder

For extra particulars on constructing excessive changing touchdown pages, see our information on how to create a landing page in WordPress.

Lead Generation in WordPress Using Simple Online Calculators

Online calculators are a extremely popular kind of lead magnet utilized by a few of the best blogs in the world at this time. 

These calculators assist your customers resolve a drawback or reply a query. To get the outcomes from the calculator, your readers will enter their electronic mail addresses.

You can use on-line calculators in nearly any popular blogging niche like finance, health, travel, and rather more. 

The easiest method to add on-line calculators to your web site is by utilizing the Formidable Forms plugin. It’s the best WordPress calculator plugin in the market and makes it simple to construct superior on-line calculators with out writing code.

Formidable Forms

It integrates with common electronic mail advertising and marketing suppliers and small business CRMs, so you possibly can ship your new leads instantly to your supplier of alternative. 

Plus, it comes with dozens of various templates like BMI calculators, paycheck calculators, mortgage calculators, and extra you need to use to create new calculators rapidly. 

Calculator example in Formidable Forms

For extra particulars, see our information on how to generate more leads with free online calculators.

Lead Generation in WordPress Using Viral Giveaways 

Giveaways are a tremendous highly effective manner to get extra visitors, develop your electronic mail record, develop your model recognition, and extra. 

Running a giveaway in your WordPress web site provides you management over the top consequence. You can select whether or not you need to get extra electronic mail subscribers, social media followers, and extra. 

To enter the competition, your customers will want to full an motion that you just resolve. 

The easiest method to do that is with RafflePress. It’s the best WordPress giveaway and contest plugin in the market that permits you to simply run giveaways in your web site. 


It has built-in 1-click fraud safety and verification so you possibly can make sure that all the leads you’re amassing are actual.  

You can use the viral template library and drag and drop content material builder to rapidly create your giveaways and contests.

Example contest in RafflePress

For extra particulars, see our information on how to run a giveaway / contest in WordPress with RafflePress.

Lead Generation in WordPress by Improving Comments

Comments are a nice to construct person engagement. If you will have customers who’re commonly commenting and interacting in your web site, then there’s a good likelihood they’ll turn out to be a buyer or be a part of your electronic mail record.

However, the default WordPress remark system will not be very environment friendly in bringing again the customers who go away feedback.

Here are a few other ways to seize leads out of your remark kinds and get individuals to come again to your web site. 

Capture Leads by Adding a Comment Redirect

By default, when a person submits a remark in your web site, they’ll see the identical web page once more. There’s nothing new on that web page apart from the preview of their new remark.

You can convert these guests into subscribers by redirecting them to a completely different web page in your web site after commenting. This might be a thanks web page, a particular provide web page, and extra. 

The easiest method to add a remark redirect characteristic is utilizing the Yoast Comment Hacks plugin. 

First factor you want to do is set up and activate the plugin. For extra particulars, see our information on how to install a WordPress plugin.

Upon activation, you want to go to Settings » Comment Hacks web page and scroll down to the ‘Redirect first time commenters’ part.

Then, choose the web page to redirect new commentors from the ‘Redirect to’ drop down record. 

Redirect users after commenting

After that, click on the ‘Save Changes’ button on the backside of the display screen.

Now, all first time commenters in your web site can be redirected to your chosen web page. You can optimize this web page by including an electronic mail signup kind, providing a particular low cost, or the rest you need.

Add Comment Subscription Option in WordPress

As we talked about earlier, WordPress doesn’t ship any notifications to customers after they go away a remark. The person could have to come again to your web site manually to see if somebody replied to their remark.

Adding a remark subscription choice will permit customers to get notified about new feedback. This provides you with extra alternatives to convert these guests into subscribers.

To do that, we’ll be utilizing the Subscribe to Comments Reloaded plugin. It helps you to allow remark subscribers, handle remark subscribers, and extra. 

You can add a easy checkbox to your remark kinds that readers can verify to subscribe to feedback.

Let users subscribe to comments

For extra particulars, see our information on how to allow your users to subscribe to comments in WordPress.

Optimizing Your WordPress Lead Generation Campaigns 

Lead era is an ongoing effort. You will want to monitor what’s working properly on your web site and see how one can enhance it.

Here are a few suggestions that may enable you to optimize your lead era efforts over time:

  • Track your form conversions to scale back abandonment
  • Use an A/B testing software like Google Optimize to enhance decide ins
  • Use a number of decide in areas to maximize your efforts
  • Experiment with completely different colours, photos, movies, and extra
  • Create and use a number of lead magnets in completely different areas of your web site
  • Think in regards to the person expertise and don’t annoy customers with too many distractions

Beyond lead era, you might also need to take into consideration what occurs after a customer turns into a lead. 

You’ll want to have an efficient comply with up technique and contemplate your long run sources of leads.

Here are a few concepts to get you began:

We hope this text helped you learn the way to do lead era in WordPress like a professional. You might also need to try our free business name generator and our professional picks of the best HR payroll software for companies.

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