In the heart of Kuala Lumpur, a redesigned Rolex boutique is drawing all eyes

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In the heart of Kuala Lumpur, a refreshed and redesigned Rolex boutique is drawing all eyes. The luxurious retail house glitters with the decor exuding a sense of heat and timeless sophistication.

This is the product of a partnership between retailer Cortina Watch and the world’s foremost watchmaker. Theirs is a relationship that has spanned almost 20 years, ever because it opened in The Starhill (previously often known as Starhill Gallery).

The latest refurbishment goals to carry one other stage of expertise to prospects.

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According to Tay Liam Khoon, managing director of Cortina Watch, it is a notch past the unusual.

He factors to how the new inside radiates the Rolex values. Discerning consumers also can anticipate deeper engagements with retail associates to be taught extra about the model – or discover their excellent timepiece of selection at the new watch bar.

That stated, the general ambiance is described as “home-like”. Elegant little question, however nonetheless cosy sufficient to advertise a sense of concord, discretion and intimacy.

“Selling to high-end clientele in a more comfortable and less formal environment is not new, but it’s definitely a recent trend we expect to see more of as the retail landscape adapts to suit new consumer tastes and preferences,” Tay notes.

Tay Liam Khoon, managing director of Cortina Watch, is proud of the bond shared with Rolex over the long years. Photo: Cortina WatchTay Liam Khoon, managing director of Cortina Watch, is proud of the bond shared with Rolex over the lengthy years. Photo: Cortina Watch

One large function is the emerald aqua wall with a wave motif referencing the iconic Rolex Oyster, the world’s first waterproof wristwatch.

This intense inexperienced is additionally referred round the boutique, creating accents that harmonise a welcoming color palette.

The partitions for instance, combine textures from walnut brown wooden to beige-coloured stone and hand-crafted stucco panels in a sample that remembers the fluted bezel of the Oyster watch.

Cortina Watch additionally opened a Rolex boutique in Gurney Plaza, Penang, in 2007, and a Rolex shop-in-shop at the Imago shopping center, Kota Kinabalu, Sabah, in 2008.

The Rolex Oyster watch is an icon of the watchmaking world. Pictured here is the Oyster Perpetual Datejust 36. Photo: Cortina WatchThe Rolex Oyster watch is an icon of the watchmaking world. Pictured right here is the Oyster Perpetual Datejust 36. Photo: Cortina Watch“We are very committed to work closely with Rolex to continue the legacy of its founder, Hans Wilsdorf – to present the best timepieces that are robust, precise, timeless and reliable,” Tay feedback.

“Rolex sets a benchmark for quality and prestige, and its timepieces are at the forefront of watchmaking technology. We look forward to continuing this long enduring relationship as it is important for Cortina Watch to bring the finest timepieces to our horological community in Malaysia.”

Steeped in historical past

The hyperlink with the previous is a large issue for the new boutique’s design. Not shocking, as Rolex is identified for its heritage.

Take the watch that is cherished the world over, for instance.

“Rolex’s story began when Hans Wilsdorf created the first waterproof wristwatch – the Oyster,” Tay factors out.

“It is a precise and reliable tool, spotted on wrists of pioneers, artists, athletes and visionaries, and have stood the test of extreme conditions – to the very highest summits and the deepest part of the oceans, proving its technical performance to the world.”

More so, the Oyster has remained a favorite amongst up to date watch fans.

“Although improvements were made to its design and performance over the decade, it stayed true to its aesthetic codes. I think these are the reasons why it has been established as an icon and remains identifiable till this day,” Tay additional explains.

The Oyster apart, Rolex has registered over 500 patents in the course of its historical past.

At its 4 websites in Switzerland, the model designs, develops and processes the majority of its watch elements, from the casting of the gold alloys to the machining, crafting, meeting and ending of the motion, case, dial and bracelet.

Furthermore, the model is actively concerned in supporting the arts and tradition, sport and exploration, in addition to those that are devising options to protect the planet.

Although he was not working with Cortina Watch when the boutique first opened again in 2002, Tay can nonetheless recall the momentous event.

“I do remember it being truly exquisite. Be it the launch of an exciting brand in the market, or the impressive street-level facade that shine along the streets of Bukit Bintang, the boutique received a lot of attention and it was a destination to visit for everyone.”

Located along Bukit Bintang, the boutique is in the heart of Kuala Lumpur’s most prominent luxury retail belt. Photo: Cortina WatchLocated alongside Bukit Bintang, the boutique is in the heart of Kuala Lumpur’s most outstanding luxurious retail belt. Photo: Cortina Watch

Cortina Watch has come a great distance, as effectively.

“In Malaysia, we started with one shop, and have since grown to nine boutiques with a total of 27 boutiques throughout South-East Asia. Over the years, much has evolved but our spirit and values remain,” he factors out.

“We are committed to continue our quest for excellence and provide impeccable service to all in this newly renovated boutique.”

Since its founding in 1972, Cortina Watch has established itself as a main retailer and distributor of luxurious timepieces throughout the Asia Pacific area, carrying over 35 internationally famend manufacturers and managing close to 30 boutiques throughout Asia – Singapore, Malaysia, Thailand, Indonesia, Hong Kong and Taiwan.

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One factor is for certain, this up to date Rolex boutique will strengthen the horological scene in Malaysia. It will serve to raise the luxurious retail expertise and set the scene for larger issues to come back.

“We are also in the midst of refreshing our Rolex boutique in Gurney Plaza, Penang to deliver the same experience,” Tay reveals.

“The horological scene in Malaysia is growing at a rapid speed, hence it is imperative to stay ahead and not lose sight of our quest for excellence.”

On the matter of how the two firms could make an impression, he believes in the bond shared that has strengthened over time.

“In my opinion, the newly designed boutique and the experience it brings is a testament that Rolex and Cortina Watch remain at the forefront of luxury watch retail,” Tay concludes.



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