K-pop powerhouse JYP Entertainment accused of plagiarising Ateez for new group’s music video

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JYP Entertainment finds itself embroiled in controversy for alleged plagiarism of an Ateez music video and the boy band’s idea for its personal rookie woman group’s debut.

On Tuesday (Feb 22), the corporate’s new woman group NMIXX entered the K-pop fray with the one Ad Mare. But only a day for the reason that debut, the septet is making headlines for accusations of plagiarism: The band’s titular O.O has come underneath hearth for copying boy band Ateez’s music video and its universe.

The music video for O.O begins with pirate-related gadgets laid on the bottom and swerves to zoom into a big galleon in a nondescript space. And according to the reason, Atinies, the official fandom identify for Ateez, has identified that the clip shares many similarities to the boy band’s music video, stressing it is a matter that “cannot be ignored.”

Fans took to social media, with one commenter writing, “It’s more than a couple of scenes that remind of Ateez’s music video. Also, if you look closely at how the album is introduced, not only did the group plagiarise the concept, but also copied Ateez’s universe.”

“It’s not a common concept (in the K-pop scene), and many elements, including the pirate image and the setting, overlap,” the commenter added.

Fans have laid out in explicit scenes the place every of the bandmates seem by wanting on the sky with a metropolis background, sky sailors shifting in a pink cloud and burning ships that seem in NMIXX’s music video as primarily similar to the pirate ideas employed by Ateez for the music video of Illusion.

Some of the things fans found on the music videos to be too much alike. Photo: YouTubeSome of the issues followers discovered on the music movies to be an excessive amount of alike. Photo: YouTube

As quickly because the music video was launched, hashtags like “JYP should explain plagiarism” and “JYP should apologise for plagiarism” started trending on Twitter. JYP Entertainment has not but launched an official assertion concerning the problem, as of press time.

A “universe” in K-pop describes the entire package deal of a band’s musical traits, kinds, creativity and visuals. And for Ateez, pirate-themed tales have been at centre stage of its universe idea for the reason that group’s debut in 2018 with Pirate King.

The group has since described themselves as K-pop corsairs with ships, swords and sea monsters.

The band’s five-part Treasure album collection, launched from 2018 to 2020, makes use of the ocean and crusing as a motif.

The group additionally has used props just like the wreckage of a ship and chief Hong-joong dressing up as pirate king, vividly exhibiting their idea revolves round pirates.

Not solely is NMIXX’s music video for O.O. dealing with allegations of plagiarism, however the band’s idea video titled New Frontier: Declaration is accused of copying Ateez’s Declaration from the band’s first EP, Treasure EP. Map To Answer, launched in 2020.

Digipedi, the studio that produced the music video for O.O, has collaborated with Ateez earlier than, however followers discovered that the studio didn’t make the music video for Illusion.

Meanwhile, NMIXX launched a four-song package deal Tuesday, and the septet is anticipated to proceed its promotions. – The Korea Herald/Asia News Network



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