Klarna launches ‘Pay Now’ service in U.S

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(Reuters) – Klarna stated on Tuesday it has launched its “Pay Now” service in america to permit prospects to pay instantly and in full at any on-line retailer the place the Swedish monetary expertise firm’s fee gateway is listed as an choice.

The corporate additionally stated it plans to introduce the Klarna Card within the U.S., bringing its flagship purchase now, pay later (BNPL) service in a bodily card format.

Klarna, backed by the likes of funds expertise big Visa, non-public fairness agency Permira and enterprise agency Sequoia Capital, is greatest identified for its “Pay in 4” service in america.

The service permits for purchases to be break up into 4 interest-free funds, the place customers are required to make one fee each two weeks.

With pandemic-related lockdowns turning customers to on-line fee platforms, demand for monetary expertise corporations has boomed, with digital funds behemoths like PayPal Holdings Inc and Sq. Inc increasing into the BNPL sector by means of acquisitions.

Final month, Klarna introduced an analogous transfer for its customers in the UK, introducing the “Pay Now” choice amid information of upcoming regulatory modifications for the BNPL market within the nation.

(Reporting by Manya Saini and Niket Nishant in Bengaluru; Enhancing by Shounak Dasgupta)



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