Matrade revises eTRADE 2.0 guidelines to boost MSME participation

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MALAYSIA External Trade Development Corp (Matrade) has enhanced the guidelines for its eTRADE 2.0 programme to encourage extra micro, small and medium enterprises (MSMEs) to participate.

Under the revised guidelines efficient July 1, the qualification standards for the 2 schemes beneath the programme – the Onboarding Scheme and the Digital Marketing & Training (DMT) Scheme – have been up to date, says deputy chief govt officer (exporters growth) Abu Bakar Yusof, in accordance to Bernama.

“(This takes) into account the need for MSMEs to diversify their export markets and upscale exports through presence in various cross-border eCommerce marketplaces” he stated in a press release lately.

Through the Onboarding Scheme, certified Malaysian MSMEs will probably be eligible to utilise up to RM5,000 per firm within the type of reimbursement for his or her bills incurred in onboarding cross-border eCommerce platforms of their selection.

As for the DMT Scheme, Matrade says certified MSMEs will probably be ready to obtain up to RM20,000 per firm in reimbursement for his or her bills in conducting digital advertising actions to promote their merchandise abroad and for eCommerce-related coaching programmes they select to attend.

The initiative by Matrade to boost exports via cross-border eCommerce marketplaces began with the eTRADE Programme beneath the eleventh Malaysia Plan from 2017 to 2020.

The programme had benefitted a complete of three,358 MSMEs.

More than RM300mil price of export income was generated.



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