KUALA LUMPUR: The Malaysian Association of Tour and Travel Agents (MATTA) launched a brand new synthetic intelligence-powered online travel marketplace known as MATTA Online for tourism suppliers and vacationers.
MATTA president Datuk Tan Kok Liang stated this pioneering effort is to assist small and medium enterprise (SME) travel brokers when it comes to advertising and marketing and connecting with each native and worldwide customers who’re on the lookout for nice travel offers..
“In line with the government’s initiative to boost the digital economy, MATTA Online is set to improve business opportunities, increase occupancy, bolster revenue generation and boost travel trade profitability.
“This platform also offers an alternative for consumers to purchase from a licensed platform to prevent scammers, Internet fraud and unlicensed travel agents while providing a safe, regulated and trusted environment to shop for travel packages.”
A collaboration between MATTA and its expertise accomplice Fusionex, MATTA Online goals to succeed in as much as 16.29 million Malaysians in addition to goal a world shopper viewers.
“To date, we have more than 300 unique packages and over 150 travel agents and tour operators registered with the platform.
“Products are being uploaded by merchants daily and we expect to hit our growth target of
300 agents on board with more than 3,000 packages on sale by the end of the year,” added Tan.
Meanwhile, Fusionex Group chief government officer Datuk Seri Ivan Teh stated the collaboration helps MATTA’s efforts to assist the tourism business recuperate, rebuild and turn out to be extra resilient by way of cutting-edge digital expertise.
“This synergy will enable MATTA to further drive innovation in Malaysia’s travel and tourism space by empowering local travel agents and tourism operators to meet customer demand, expand market reach, amplify business opportunities and improve revenue generation.”
In conjunction with the launch of the MATTA Online, customers might redeem as much as RM300 in travel vouchers when buying home packages on the platform as a part of the Tourism Recovery Plan 2.0 initiative by the Government.
Tourism, Arts and Culture minister Datuk Seri Nancy Shukri, who officiated the launch ceremony, stated that she was impressed with the partnership between MATTA and Fusionex.
“I believe that such collaboration enables tourism players to reach out to a greater demographic of consumers and shall provide a major contribution to the economics of the tourism industry.
“MATTA Online will provide tourism players, especially MATTA members, a clear and distinct advantage in the online travel space.
“It will also put the control of the Malaysian tourism industry back in the hands of Malaysians.”