myTukar launches orange rebranding at myTukar Auto Fair 2022 – CI aligned with parent company Carro

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Used automobile platform myTukar has rebranded itself as we speak, adopting a brand new orange company id to replicate its strengthened branding and capabilities as a part of the regional Carro community. The relaunch occurred at the myTukar Auto Fair 2022, taking place at the myTukar Retail Experience Centre in Puchong South from now till July 3.

The new CI aligns myTukar with Carro, its parent company based mostly in Singapore, because the latter works to turn into the #1 used automobile market in Southeast Asia. The rebranding will probably be adopted by a variety of modifications for myTukar, together with a brand new flatbed truck fleet for door-to-door buyer deliveries and the primary marketing campaign powered by Carro rolling out within the coming months.

“With our collective effort as a company, alongside our partners, dealers and customers who trust in our credibility, the used car industry has never been so accessible, transparent and trusted,” mentioned myTukar CEO Derrick Eng. “The improvement to myTukar is beyond rebranding; we have integrated our capabilities, business, data intelligence and technical knowledge with our parent company, Carro, to bring even better value to our customers.”

Carro CEO and co-founder Aaron Tan added: “myTukar’s rebrand today is a renewal of the company’s commitment to delivering a world-class experience to customers, ensuring a smooth and transparent car ownership process. In aligning our brand’s identity and core values with one another, we are thrilled to be a part of myTukar’s ongoing journey.”

The rebranding comes as myTukar posted fast nationwide development in its digital and bodily presence. Over the years, transaction volumes grew by 63% for wholesale and a staggering 260% for retail, serving to to extend internet income by 89%. The new CI is aimed at bringing the company nearer to prospects and put together for elevated geographical enlargement, it mentioned, serving to it drive additional development and gross sales.

“This rebranding is our commitment to delivering customers an end-to-end purchasing experience when they decide to buy their next dream ride,” mentioned Eng. “We are confident that with Carro’s technological support, regional presence and our experience in tackling the Malaysian market, we will be able to continue our track record of growth.”

myTukar positioned massive orange containers throughout the nation – together with within the Klang Valley, Penang and at the earlier myTukar Auto Fair 2022 occasion in Plentong, Johor Bahru – within the lead as much as as we speak’s occasion, with QR codes printed on them. Mobile containers additionally popped up in Ipoh, Taiping, Alor Setar, Johor and Penang.

Those who scanned the codes entered themselves to be within the working to win as much as RM200,000 in prizes, with higher-tier goodies being revealed the extra individuals scanned – as we speak, a yr’s provide of petrol was introduced to be among the many prizes.

The transfer follows a gradual development within the used automobile market, with demand rising by eight per cent within the first quarter of the yr. The ongoing myTukar Auto Fair 2022 caters to those prospects, with greater than 1,000 myTukar Certified pre-owned automobiles out there for the over 6,000 individuals anticipated to throng the Puchong South venue over the subsequent three days.

Visitors will be capable of obtain on-the-spot trade-in values for his or her present automobiles, rates of interest as little as 1.88% and same-day mortgage approval and automobile assortment. More info could be obtained through the myTukar website, which has additionally been up to date with the brand new orange CI.



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