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No fries till autumn at some of McDonald’s Russian successor restaurants

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No fries till autumn at some of McDonald’s Russian successor restaurants

MOSCOW (Reuters) – Excitement was on the menu when former McDonald’s restaurants reopened in Russia final month below new administration and branding, however the successor to the golden-arched throne has an issue: a scarcity of French fries.

McDonald’s stop Russia after a Western backlash towards Moscow’s army marketing campaign in Ukraine, which included a barrage of financial sanctions, and offered all of the restaurants it owned to a neighborhood licensee in May.

The new possession, nonetheless, now faces issues securing provides of potatoes, blaming a poor harvest in Russia and problem in importing potatoes as a consequence of provide chain disruptions.

Under the brand new title Vkusno & tochka, or “Tasty and that is it”, the restaurants began reopening on June 12, and offered nearly 120,000 burgers that day.

But after prospects final week started posting footage of menus with out French fries, Vkusno & tochka mentioned it will be leaving fries and potato wedges off the menus of some of the newly opened restaurants till autumn.

It mentioned that whereas it had for years targeted on shopping for components regionally, it was now “inconceivable to import from markets which may have grow to be short-term suppliers of potatoes”.

“Potatoes will return to the chain’s menu in full at the start of the subsequent harvest 12 months, autumn 2022,” it mentioned.

The scarcity highlights the challenges going through Russian companies as sanctions over Moscow’s actions in Ukraine and provide chain disruptions complicate the import of items.

Vkusno & tochka’s Chief Executive Oleg Paroev informed Reuters final month that “a major share” of components have been sourced overseas.

Despite Vkusno & tochka’s issues, Russia’s agriculture ministry mentioned final week that the potato harvest can be larger than final 12 months’s and that the market was “absolutely provided with potatoes, together with processed potatoes”.

“The new crop is now arriving, which guidelines out the chance of a scarcity,” it mentioned.

(Reporting by Reuters; Editing by Kevin Liffey and Susan Fenton)



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