(Reuters) – Ferrari has signed a multi-year accord with Swiss expertise firm Velas Network to create digital content material for its fans, the posh sports activities automotive maker mentioned on Monday.
From subsequent season, Velas, a supplier of digital products and providers, will grow to be a accomplice of Ferrari’s Formula 1 racing workforce.
“In addition, Velas shall be Title Sponsor of the Ferrari Esports Series, the web mono-brand sequence of the Prancing Horse, and of the Esports workforce that may compete within the F1 Esports Series, the official digital championship competed in by all groups collaborating within the FIA Formula 1 World Championship,” Ferrari mentioned in an announcement.
Velas is a number one supplier of blockchain expertise and non-fungible tokens (NFTs), cryptographic belongings saved on a blockchain which have an identification code that makes them distinctive and have gained reputation as a means to promote digital artwork.
(Reporting by Silvia Recchimuzzi in Gdansk; modifying by Valentina Za and Christian Schmollinger)
