One would rightly assume that with the launch of the 2022 Myvi facelift and recent from reaching its highest ever monthly sales in October, Perodua can be cruising to its 2021 gross sales goal of 214,000 models. Not so. The truth is, that concentrate on, already revised downwards from the original 240,000 units, won’t be met.
This was revealed by Perodua president and CEO Datuk Zainal Abidin Ahmad on the latest media preview session for the Myvi facelift. He mentioned that he challenges introduced upon by the Covid-19 pandemic remains to be current, and is impacting automobile manufacturing with intermittent stops to halt the unfold of the virus.
Except for Covid, the semiconductor chip supply shortage remains to be a difficulty for automobile producers worldwide as chip makers battle to maintain up with demand, he added.
“These challenges have taken a toll on our manufacturing quantity, whereas we’re unable to disclose how a lot of an influence in the intervening time, suffice to say that Perodua will be unable to fulfill its 214,000 automobiles gross sales goal set earlier,” he mentioned, including that it might be thought-about end result if P2 manages to interrupt the 200k mark.
Cumulative gross sales till October stood at 146,951 models, which is 14.5% decrease than the the identical interval final 12 months. To breach 200k, Perodua must register a median of 26,500 models per 30 days in November and December.
“That being mentioned, demand for our automobiles are nonetheless wholesome with a sizeable order e book and effectively as an anticipated sustained demand shifting ahead because of the continued gross sales tax exemption. Due to this we anticipate each manufacturing and gross sales to have a powerful restoration subsequent 12 months,” the P2 chief defined.
In September, Perodua introduced a revised sales target of 214,000 units for 2021, 10.8% down from the 240,000 models it introduced in the beginning of the 12 months. The market chief had maintained the 240k unit call in early June, however this was earlier than the influence of the lockdown – which noticed automobile gross sales and manufacturing halted for round two and a half months – was felt.
The unique 240k goal was a repeat of the market chief’s sales target for 2020, earlier than Covid-19 got here alongside and forced a revision to 210k. Perodua ultimately sold 220,163 units last year after a late surge. Perodua’s all time gross sales document was 240,341 units in 2019. With a full 12 months of Myvi facelift gross sales forward, plus the rumoured arrival of an all-new D27A Alza, they’ll be making an attempt once more in 2022.
Nevertheless, it is going to all depend upon the chip scarcity scenario, which received’t be easing anytime quickly. “We’re in fixed communication and discussions with our suppliers and they’re dedicated to supplying our necessities till the tip of this 12 months. However within the first quarter of subsequent 12 months, we’re unsure as we’ve not gotten any dedication from them (chip suppliers),” Zainal admitted, explaining that chip makers aren’t committing to greater than three months of provide given the present scenario.
