The Dipterocarpaceae household of bushes dominates 80% of Malaysian rainforests, however sadly, 93 species of those bushes are actually thought of threatened in Malaysia.
With that in thoughts, Hennessy Malaysia just lately partnered with the Tropical Rainforest Conservation and Research Centre (TRCRC) in an effort to protect this endangered species of bushes, together with its newest marketing campaign, In Good Company.
The marketing campaign contains a collection of unique dinners revolving round one of its rarest expressions, Hennessy Paradis. Every bottle of the cognac bought all through the marketing campaign will see one dipterocarp tree planted by TRCRC.
“The dipterocarp bushes that we’ll be planting are sadly generally topic to logging and land-use adjustments which places them below nice menace,” stated Reuben Durairatnam, undertaking supervisor at TRCRC. “We’re excited that this partnership with Hennessy is aligned with our mission of preserving tropical rainforest plant species all through Malaysia.”
Thomas Bouleuc, managing director of Moet Hennessy Diageo (MHD) Malaysia and Singapor, stated that the binding aspect that marries the extraordinarily uncommon cognac and the tree planting initiative is shortage itself.
“Hennessy Paradis is known as for the Hennessy Founder’s Cellar, the place solely the best, rarest and oldest eaux-de-vie are saved. It is a cognac of outstanding depth and magnificence comprising 100 eaux-de-vie aged for as much as 130 years. The synergy in shortage and the broader theme of preservation was what led us to pursue this partnership with TRCRC,” Bouleuc stated.
The marketing campaign, which was launched final October, will characteristic a variety of dinners that can proceed on to the tip of 2022. For extra data, go to Hennessy Malaysia’s Facebook Page.