Sabah eyes growth in business event travel with borders now open


KOTA KINABALU: The Sabah Tourism Board (STB) has reminded convention and event organisers to reap the benefits of as much as RM100,000 in incentives as a part of the state’s efforts to woo business event travellers.

STB chairman Datuk Joniston Bangkuai stated fixed engagement with the board is vital to making sure that every one stakeholders work collectively to organize for the return of nationwide and worldwide occasions.

“With the border now open, we anticipate more business conferences and exhibitions to take place as industry players choose Sabah as a venue,” stated Joniston, who can be state Tourism, Culture, and Environment Assistant Minister.

STB had launched its “Sabah: BE (business occasions) right here for you” marketing campaign in 2020, aimed on the business event sector, and it’s nonetheless working now, he added.

Joniston stated the marketing campaign concerned a RM5mil grant from the state authorities.

“Eligible applicants can apply for up to RM100,000 for either national or international events and meetings,” he stated in inviting organisers to reap the benefits of the chance at a BE Get Together dinner reception right here on Thursday (March 31).

Joniston stated STB collaborated with the Sabah International Convention Centre (SICC) right here to market the venue for conferences, incentives, conferences, and exhibitions (MICE) each regionally and globally.

A state-of-the-art facility for small and enormous occasions alike, SICC has a capability of 5,000, is conveniently positioned with a seaside view and strategically situated near town centre and airport.

Earlier, Joniston congratulated trade members who had accomplished the Congress Certification Programme 1.0 and Congress Certification Programme 2.0 Advanced Masterclass programs.

These on-line programs, recognised and licensed by the Events Industry Council (EIC) in the United States, are absolutely subsidised by STB.

They are geared toward serving to to advertise the growth and ecosystem of the business occasions sector and to help the event of human capital.

“With the necessary knowledge, tools and requirements needed from event bidding to digital event strategies, these courses greatly help in sustaining and empowering the industry,” Joniston stated.

“I would like to acknowledge the trainers for working with STB in ensuring the industry is ready to welcome business event travel,” he stated.

Information on the “Sabah: BE right here for you” marketing campaign may be discovered on STB’s Business Events web site at

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