Sime Darby Auto Bavaria invests RM120m in new Balakong 4S Centre

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KUALA LUMPUR: Sime Darby Auto Bavaria Sdn Bhd (Auto Bavaria) is investing greater than RM120mil in a Auto Bavaria Balakong 4S Centre, positioned alongside the SILK freeway in Selangor.

The brand new centre spans greater than 243,342 sq. ft whereas the placement has excessive visibility and accessibility.

It’s designed with the newest BMW Retail NEXT idea, the premium automaker’s latest expression for its retail showrooms; along with being geared up with an in depth aftersales facility with a complete of 30 productive bays; a physique & paint centre; in addition to BMW Premium Choice. It should welcome its first buyer within the first quarter of 2023.

In a press release on Tuesday, Sime Darby Bhd’s automotive division, Sime Darby Motors, by way of its subsidiary Auto Bavaria had marked a big milestone because it broke floor on its new BMW 4S dealership in Balakong.

A part of a multi-million-ringgit funding in a brand-new premises to increase its attain and providers to prospects.

The ceremony was officiated by Hans de Visser, managing director of BMW Group Malaysia; Mustamir Mohamad, group chief monetary officer of Sime Darby; Jeffrey Gan, managing director of retail and distribution of Sime Darby Motors Malaysia; Vi Thim Juan, managing director of Auto Bavaria and Azrul Azman, vendor principal of Auto Bavaria Balakong.

Mustamir Mohamad stated: “Sime Darby Bhd is optimistic on prospects within the automotive section and right now’s ground-breaking ceremony displays our dedication to serve our prospects for the long run in Malaysia.

“In step with our strategic progress plans, our funding on this state-of-the-art facility in Balakong, together with our current acquisition of the BMW 4S dealership in Tebrau and the launch of our BMW 4S Centre in Ara Damansara, reinforces our pledge to delivering solely the best degree of service to our prospects.”

In the meantime, de Visser, stated ss the Klang Valley develops and expands, BMW Group Malaysia have recognized Balakong, Serdang, Cheras and its surrounding areas as new potentials the place we’re capable of serve our prospects higher.

“It is just pure that we awarded Auto Bavaria the accountability of representing us within the space. Auto Bavaria has been a helpful vendor associate for us right here in Malaysia and they’re additionally our premium associate in serving to us obtain our ambitions within the nation,” de Visser stated.

Vi stated Auto Bavaria is dedicated to creating the premium possession expertise and model promise of the BMW Group prolong past the purpose of buy.

“In benchmarking ourselves in opposition to the perfect BMW sellers on this planet, we are going to proceed to spend money on new premises, providers and expertise by way of human useful resource re-engineering and re-training programmes for our expertise drive,” added Vi.

BMW prospects and fans within the neighborhood could go to the BMW showroom positioned alongside Jalan Tengah, Cheras Selatan 118. The 2-storey 3,600 sq. foot facility incorporates a showroom that’s able to displaying as much as three autos and a buyer lounge on the bottom ground, in addition to an administrative workplace on the primary ground.



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