(Reuters) – The English Premier League is nearing the sale of its U.S. tv rights for about $2 billion, setting a brand new abroad file, the Monetary Instances reported on Monday, citing sources aware of the matter.
ViacomCBS and Walt Disney Co-owned ESPN are among the many broadcasters bidding for the rights with Comcast Corp’s NBC, the present holder, with second-round bids due on Nov. 18, the FT report mentioned.
Beneath the deal, which might be useful from the 2022-23 season till the 2027-28 season, Premier League will promote all 38 matches in a single block moderately than in separate packages.
Deal discussions occurred amid fears income from soccer’s home broadcast rights offers will fall throughout Europe’s prime leagues this yr, resulting from an absence of competitors between broadcasters.
If a deal comes by way of, it might set a file for Premier league’s U.S. broadcasting rights, making it the soccer league’s most profitable abroad deal, in line with the FT report.
Disney’s ESPN, the Premier League and Comcast didn’t instantly reply to a Reuters requests for feedback after enterprise hours, whereas ViacomCBS couldn’t be reached for a remark.
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(Reporting by Nishit Jogi in Bengaluru; Enhancing by Sherry Jacob-Phillips)