The new recruits of fashion and beauty brands are certainly diverse


Diversity within the fashion and beauty trade has by no means been extra obvious. The current recruits for campaigns vary from Okay-pop singers to Hollywood actresses.

They come from numerous ethnicities and backgrounds, as properly.

Here’s a take a look at the well-known faces who had been chosen as ambassadors for main brands.

Get a whiff of him

Versace picked Chinese actor Li Xian because the fashion home’s perfume ambassador for 2023. He stars in a devoted marketing campaign that includes the ladies’s Bright Crystal household of fragrances. In the publicity visible, Li Xian might be seen carrying Versace’s leather-based biker jacket from the Autumn/Winter 2022 assortment and carrying the Versace Pour Homme scent.

Read extra: How fashion is courting K-pop and its fans at runway shows in Milan

Strumming his model

New York City-based jewelry model David Yurman just lately appointed Shawn Mendes as its ambassador. The singer-songwriter stars within the latest marketing campaign alongside actress Scarlett Johansson, titled “Nature’s Artistry”.

Mendes is the second man to carry the put up. Previously, David Yurman featured Malaysia’s Henry Golding in its advertisements.

A kick out of it

For Adidas, it’s Jenna Ortega that’s the No.1 alternative. The actress, who has discovered monumental fame in tv sequence Wednesday, will entrance the sportswear model’s upcoming launch. “I feel so honoured to become a part of this legendary family of changemakers and be the face of its all-new label. Can’t wait to show you guys,” reads her press assertion.

New Okay-pop recruit

Nayeon of Okay-pop lady group Twice has landed her first main partnership within the model trade. She was just lately named as Givenchy Beauty’s muse. She will reportedly entrance the model’s make-up and fragrance strains, bringing her vivacious power to the desk. Before Nayeon, Hometown Cha-cha-cha star Shin Min-a served because the model’s muse two years in the past.

Bop and pop

Malian-French singer Aya Nakamura, who’s labelled because the “queen of French pop”, has been snapped up by Lancome. She is now the beauty model’s international ambassador. “A singer of international renown and a style icon in her own right, Aya has transformed the musical landscape in France and beyond,” the Instagram put up by Lancome reads.

Read extra: Rihanna rocks a custom red Loewe jumpsuit for her Super Bowl 2023 performance

Sophistication reincarnate

Whitney Peak was named as Chanel’s first Black perfume ambassador. The Gossip Girl reboot and Hocus Pocus 2 star is the new face of the French fashion home’s Coco Mademoiselle perfume. The fashion home has even gone thus far to name her a “young Coco Chanel”, citing how her curiosity, confidence in life, urge for food for experiences and lack of preconceptions embody immediately’s youth.

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