Toyota celebrates 25 years as Australia’s bestselling car brand – only one above 200k sales, Hilux top seller


Toyota has a number of causes to have a good time. Not only did it overtake General Motors as the bestselling automotive brand in the US for 2021, additionally it is cementing its dominance in Australia after being the top-promoting brand for the twenty fifth yr.

All via 2021, the automaker delivered 223,642 automobiles within the nation, representing a market share of 21.3%. That is its third-highest quantity on file, and considerably larger than the full it bought in 2020 (204,801 models) and 2019 (205,766 models). Toyota is the only brand to interrupt previous the 200,000-unit mark (which it has performed for 17 years) – second-place Mazda bought 101,119 automobiles.

The automaker has been the market chief in 1991 to 1994, 1998, 2000, and each single yr since 2003. It can also be the industrial automobiles chief with an unbroken run of 43 years (since 1979!). Its hottest automobile is the Hilux, with 52,801 models delivered. The decide-up can also be the bestselling automobile within the nation for the sixth consecutive yr, although it had been dominating gross sales within the Northern Territory for 21 straight years.

Approximately 35,751 models of the RAV4 have been bought, 72.3% (25,850) of which have been the hybrid variant. That makes it each the bestselling SUV and hybrid automobile within the nation. Speaking of which, hybrid-electrical automobile gross sales stood at a file 65,491 models, or about 29.3% of Toyota’s whole.

The Corolla continues to be the top passenger car for the ninth yr in a row (28,768 models bought), whereas the Camry goes unbeaten for 28 years with 13,801 deliveries.

The Land Cruiser sequence amassed 47,932 gross sales collectively, unfold between the Land Cruiser Prado (21,299 models), Land Cruiser 70 Series (13,981 models), Land Cruiser Wagon (12,652) and the brand new 300 Series.

For 2022, firm vp for gross sales, advertising and franchise operations, Sean Hanley mentioned the aim is to extend gross sales past final yr’s whole and keep a market share above 20%. “While these results are remarkable in an Australian market that is one of the most competitive in the world, Toyota continues to respect the competition and never takes its position for granted.”

Hanley added: “We will freshen our existing line-up with the upgraded RAV4 range early this year, the Corolla Cross SUV and second-generation GR86 sports car in the second half, an update to the 70 Series workhorse, and we will also announce launch timing for our first BEV, the bZ4X SUV.”

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