Tumblr is at war with Apple over ‘mature’ content on its app again

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Tumblr banned tags


 Tumblr customers trying to view grownup content on the platform should keep away from the iOS app as the corporate says it hides “delicate content” in order to not violate Apple’s sensitivities.

 “In order to stay obtainable within the Apple App Store,” says Tumblr, “we have to broaden the definition of  delicate content and entry to it in an effort to meet its tips.” Apple can be found. 

The firm says it should show the above overlay on blogs “marked as express” and when “you see search outcomes or tags for particular phrases or phrases”. 

However, customers should guess what has leaked as Tumblr is not going to “at the moment” reveal this data.

It in all probability will not be  laborious to guess what leaked, however the brand new definition of “delicate content” goes past what some would count on. 

Tumblr says  customers “may discover” that:

  •  Images they obtain by weblog direct messages that they do not comply with cannot be seen within the app. 
  • Explicitly marked weblog likes and reblogs  are hidden from notes. 
  • The pictures of the  reblogs that seem within the put up notes are blurry until you comply with the Tumblr that added the picture.
  •  Your dashboard (the “Next” and the “Materials For You” tab), search outcomes, and tag outcomes will not show content that accommodates sure phrases or phrases. 
  • Certain phrases and phrases have been faraway from  search (generally known as search solutions). 
  • We have excluded blogs from search outcomes and tags which will include or create delicate content.

 These adjustments had been carried out with the discharge of Tumblr model 22.1 within the App Store.

The firm says  it will not show this overlay to customers of its Android app or cell web site. it merely extends its restrictions on delicate content to conform with Apple tips.



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