Uber, Lyft and Others Launch Campaign to Head Off Unions


WASHINGTON— Uber Technologies Inc., Lyft Inc. and different firms that use unbiased contractors as drivers are launching a marketing campaign to head off Democratic efforts to classify their workers as employees, which might permit them to kind unions.

The firms, which additionally embody DoorDash Inc., Grubhub Inc. and a number of others, plan to run TV and web adverts within the Washington space that includes employees who say they like the flexibleness of the independent-contractor mannequin over that of an organization worker.

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