Volkswagen Group set to create two COO positions to increase synergy, reduce overlap between brands


The Volkswagen Group plans to create two new chief operating officer positions in order to more closely supervise its brands, sources told Automobilewoche, sister site to Automotive News Europe.

The new COO positions are to be appointed directly under the management board level, and these positioned have been tipped to be filled by long-serving managers from within the group, persons familiar with the plans told the publication.

Volkswagen Group CEO Herbert Diess is aiming to reduce overlap between the group’s brands as he is pushing to improve profitability, and in particular, wants to further boost the Volkswagen brand by reducing its competition with fellow Volkswagen Group stablemates Skoda and Seat, Automotive News Europe cites German press reports as saying.

Co-developed models within the Volkswagen Group include the Porsche Taycan and Audi e-tron GT

Joint product development within the Volkswagen Group has lately included the A4 e-tron and Cupra Born, along with the Volkswagen brand’s own ID.3 and ID.4 hatchback and SUV models, while the next-generation Volkswagen Passat is being developed with the next Skoda Superb, according to the report.

Other pairings of co-developed models within the group also include the next-generation Porsche Macan EV and the Audi Q6 e-tron, while current such models in the group include the Porsche Taycan and the Audi e-tron GT as well as the Porsche Cayenne and Audi Q7.

There however remains too many duplicate developments, Diess believes, and it would be the job of the new chief operating officers in the Volkswagen Group to mediate in the event of any friction between brands that are developing similar products, Automotive News Europe noted.

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