In 1990, about 30,000 Russians braved the January frost to line up in Moscow’s Pushkin Square. The payoff for the hourslong wait was the primary style of burgers and fries from the nation’s inaugural McDonald’s restaurant.
In the years that adopted, Western companies flocked to Russia, in search of to revenue from the nation’s lurch from communism to capitalism. They launched American quick meals, automobiles and trend to a technology accustomed to Soviet-era shortages, and in lots of instances constructed sizable companies. Starbucks , iPhones and IKEA turned an element of day by day life for middle-class Russians in Moscow and St. Petersburg.
