BRUSSELS (Reuters) – U.S. on-line retail large Amazon has made it simpler for users to cancel their subscriptions to its quick transport membership Prime with simply two clicks, following complaints from shopper teams, the European Commission stated on Friday.
European Consumer Organisation (BEUC), the Norwegian Consumer Council and the Transatlantic Consumer Dialogue took their grievances to the EU govt in April final yr.
They stated users had to undergo quite a few hurdles comparable to difficult navigation menus, skewed wording and complicated decisions, to unsubscribe from Amazon Prime.
The firm will now allow users to unsubscribe from Amazon Prime with two clicks by way of a distinguished and clear ‘cancel button’, the Commission stated.
The modifications will apply to all EU web sites and for desktop gadgets, mobiles and tablets with speedy impact.
“Consumers should be in a position to train their rights with none strain from platforms. One factor is obvious: manipulative design or ‘darkish patterns’ should be banned,” Justice Commissioner Didier Reynders stated in an announcement.
(Reporting by Foo Yun Chee; enhancing by Jason Neely)
