The supercharged promoting progress that a number of the world’s largest know-how corporations reported throughout the pandemic is decelerating.
A spherical of tech earnings final week made it starkly clear that the Covid-led surge in digital promoting has begun to ease. The slowdown was brought on by a confluence of occasions, together with inflation fears, supply-chain shortages, the struggle in Ukraine, a gradual return to normalcy two years into the pandemic, the continued rise of TikTok and Apple latest privateness adjustments.
