PETALING JAYA: The 14th Malaysian Effie Awards introduced its name for entries with a slew of recent classes in addition to a brand new on-line submission portal and enhanced judging panels.
Entries for the awards must be submitted between July and August this yr. The winners will likely be introduced in December. Submissions should be made on-line by way of the Effie Universal Competition Software and entrants are suggested to register early to familiarise themselves with the brand new entry system.
Showcasing campaigns that meet and exceed advertising targets with a give attention to effectiveness, the theme for this yr’s Effie Awards is “Look Up Again.”.
“As Malaysia emerges from two years of pandemic uncertainty, our industry has endured through the upheaval and chaos, to survive somewhat battered, but certainly resilient,” mentioned Malaysia Effie Awards 2022 organising chairperson Ryusuke Oda, who can be managing director of Hakuhodo Malaysia.
“This year’s theme is a reminder to all of us to continue to dream of endless possibilities, while we strive to change the game and make a difference to the world,” he added.
First launched in 1968 in New York, the Effie Awards are recognised internationally by businesses and advertisers because the communications business’s pre-eminent award for advertising effectiveness.
This yr’s awards options many new classes together with Delivery Services, Education and Training, Gaming and e-Sports, Branded Content and Entertainment, Brand Integration and Entertainment Partnerships, Media Content Partnerships, eCommerce, Media Innovation (Conversion), Direct to Consumer, Performance Marketing, Social Media, Data-Driven, Media Innovation (Impact), Business, Product, Service Innovation, and Customer Experience.
These 15 additions carry the overall to 23 Product and Services classes and 27 Speciality classes, through which a choose variety of Gold, Silver, and Bronze awards will likely be introduced. A Grand Effie is also awarded to a deserving Gold award winner, as decided by the judges.
Grand Effie and Gold winners will then be eligible to compete for the first-ever Global Grand Effie of their class, with a last spherical award of the Iridium Effie, the one best advertising effort worldwide, introduced by Effie Worldwide.
