BRUSSELS (Reuters) – Facebook and Alphabet unit Google on Friday defended their on-line advertising deal after EU and UK antitrust authorities launched investigations into the settlement that Google codenamed Jedi Blue.
“The allegations made about this settlement are false. This is a publicly documented, procompetitive settlement that permits Facebook Audience Network (FAN) to take part in our Open Bidding program, together with dozens of different corporations,” Google stated in a press release.
“Meta’s non-exclusive bidding settlement with Google and the same agreements we have now with different bidding platforms, have helped to extend competitors for advert placements,” Facebook, whose guardian firm has been renamed Meta, stated in a press release.
(Reporting by Foo Yun Chee; Editing by Mark Potter)
