AS expertise additional takes its grip on companies post-Covid-19 pandemic, Incite Foodtech Sdn Bhd, a food-tech enterprise, is transferring with the expertise move to increase its buyer base and market attain.
The firm is leveraging on big data in a big approach, amongst others, to analyse buyer wants and tastes and beef up its advertising and branding initiatives.
On big data, Incite Foodtech chief working officer Eugene Chew tells StarBizWeek that by analysing prospects’ sentiments and wishes, it helps in constructing the proper manufacturers to supply foodies a gratifying expertise.
By gaining a deeper understanding of demographics and buying energy through big data, he says it helps the corporate launch its manufacturers and make menus reasonably priced for particular areas of goal prospects.
He says big data too has helped the corporate to optimise its enterprise mannequin by guaranteeing that it has the proper sized crew to supply the perfect outcomes, and most significantly, help in combating the battle on waste.
In phrases of selling and branding, he provides that big data helps in micro segmenting prospects and attain out to every of these segments by operating concentrated advertising campaigns utilizing data from all promoting channels, together with social media, web sites, touchdown pages, emails and blogs.
Reaching out: A Union Artisan Coffee outlet at Damansara. Incite Foodtech has 18 Union Artisan Coffee retailers within the nation and plans to increase it to 25 by year-end.
Chew describes the corporate as a full-fledged food-tech enterprise and among the many first to undertake this idea.
“We have outlets in various formats, a production hub, a culinary academy, a coffee roastery and a technology set-up. The company believes it is ahead of the curve since we anticipate that more players will come up with similar concepts.
“In addition, we create and acquire quick-serving-food (QSF) brands that satisfy customer needs and sentiments by leveraging on big data and have a group of industry specialists from food and beverage (F&B), technology, hospitality, banking and finance, logistics, marketing and creative arts.
“Besides physical outlets, we have outlets in other formats like kiosks, space sharing and cloud kitchens. With our unique business model, ‘plug-in and scale’, it enables us to supercharge our QSF brands and development in a variety of formats,” he provides.
Elaborating on the plug-in and scale mannequin, Chew says except for accelerating the expansion of the QSF manufacturers, Incite Foodtech additionally provides its manufacturers to F&B creators and institutions as a part of their choices.
Union Artisan Coffee outlet
He says that is the place they will plug-in (combine) the corporate’s manufacturers into their cafe/F&B idea, which is shared house, cloud kitchen or as new add-ons to their menu.
At the identical time, he says they will additionally leverage Incite Foodtech’s manufacturing hub and engagement app to up their enterprise progress and drive greater income.
At current, Chew says it has 18 Union Artisan Coffee retailers within the nation and plans to increase it to 25 by year-end.
He says the corporate targets to open 5 to eight retailers per yr beginning subsequent yr.
The first retailer for its new manufacturers – Hope Coffee and Eggdicted – is scheduled to open this month, with a complete of 5 areas deliberate by the tip of the yr.
Incite Foodtech’s different current manufacturers similar to Wondermama, Le Claire, Halley and Lada Merah are being scaled as digital manufacturers domestically and globally.
As for abroad growth, he says, “We will venture into India this year.
“Recently, we signed a master licence agreement with India’s First co-fooding platform Village Food Courts, a Village Groupe venture.
“Union Artisan Coffee together with Hope Coffee, Le Claire, Eggdicted and Lada Merah will be available in major cities throughout India. We intend to launch these brands in five new locations there each year.”
Chew says in addition to India, it is going to be increasing to different nations in Asia this yr.
He says the corporate plans to launch two new manufacturers within the area, bringing the full variety of QSF manufacturers to 10 and increase its footprint to 50 areas in Asia.
On one other observe, he says Incite Foodtech is pursuing to acquire halal certification from the related authorities, because it intends to penetrate the worldwide halal market the place halal delicacies is in excessive demand.
Incite Foodtech, which is headquartered in Kuala Lumpur, was shaped by a gaggle of specialists in several sectors in 2020.
