(Reuters) – FIFA has launched a brand new commercial partnership construction that features dedicated programmes for the women’s game for the primary time, world soccer’s governing physique mentioned on Monday.
FIFA mentioned that below the commercial programme, corporations can have extra tailor-made alternatives to work with women’s soccer and instantly help their growth and improvement.
“This marks a groundbreaking second to maximize the growth of the women’s game and its advertising and marketing enchantment, as we create equal commercial fashions throughout women’s and males’s soccer for the primary time,” mentioned FIFA’s chief women’s soccer officer Sarai Bareman mentioned.
“We’re excited concerning the alternatives for manufacturers who need to help women’s sport, assist speed up women’s equality, and want to align themselves with the unparalleled momentum round women’s soccer.”
The commercial partnership construction additionally consists of packages for males’s soccer and e-sports or gaming.
“The new mannequin will permit our companions to create extra tailor-made programming and advertising and marketing activations that align instantly with their strategic enterprise targets…” mentioned FIFA’s chief commercial officer Kay Madati. (This story refiles to amend ‘programme’ in headline, no change to textual content)
(Reporting by Manasi Pathak in Bengaluru; Editing by Christian Radnedge)
