(Reuters) – General Motors goals to turbocharge its non-vehicle income by introducing dozens of new fee-based digital options by 2026, together with one enabling a automobile to foretell when it would want upkeep, a prime government stated on Thursday.
“We have 50-some value-added merchandise and services that we’ll be rolling out over the subsequent 36 to 48 months,” Steve Carlisle, president of GM North America, stated at an investor convention.
Carlysle stated GM’s OnStar unit, which now provides insurance coverage along with concierge services to drivers, generates about $32 a month per buyer, and its enhanced Super Cruise driver help characteristic will additional bolster that.
The new digital merchandise, together with in-vehicle subscriptions, shall be supported by GM’s Ultifi software program and connectivity platform. Ultifi additionally will allow over-the-air software program updates, and assist drivers and passengers with duties resembling on-line purchasing.
Carlysle stated a number of the digital options are designed to make the most of bigger shows that GM is putting in on the GMC Hummer EV, Chevrolet Silverado EV, Cadillac Lyriq and different future electrical autos.
“The greater screens on our EVs will allow us to deliver extra of the data-oriented software program merchandise to the purchasers,” he stated.
He additionally stated GM is contemplating versatile pricing choices for a variety of these digital options, together with month-to-month, annual and lifelong subscriptions.
The introduction of extra data-driven services and merchandise is a part of CEO Mary Barra’s plan, introduced final October, to double GM’s annual income to round $280 billion by 2030.
(Reporting by Paul Lienert in Detroit; Editing by David Gregorio)
