How a Kuala Lumpur-born designer courted trouble over her cheongsam comment

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Cultural heritage has considerably been a thorny topic in vogue. Often instances, manufacturers and labels get into trouble when talking on it.

Recently, the founding father of Singaporean label Ong Shunmugam grew to become embroiled in a controversy when a video of her commenting on why her collections usually embody the cheongsam was recirculated on-line.

The recording confirmed Priscilla Shunmugam talking in a webinar final September, the place she defined that “traditionally, and even immediately, Chinese girls have progressed considerably sooner and additional than their Malay and Indian counterparts.”

She added that this permits her extra room to play with the cheongsam, and she or he feels she will be able to have extra “enjoyable” as “the straightforward actuality” is that “Chinese girls could be extra receptive”.

It was recorded as a part of a panel dialogue organised by the Asian Civilisations Museum titled “Designing Singapore’s up to date vogue id”. The video has been taken down.

The concern got here to gentle once more when Instagram account Kebaya.Societe shared snippets of it final week, inviting intense scrutiny.

Priscilla, born in Kuala Lumpur to a Chinese mom and an Indian father, has apologised over the weekend for what she mentioned.

In response to queries from The Straits Times, Shunmugam mentioned: “During the Q&A session, I used to be requested why the cheongsam is a recurring silhouette in my work. I should have been crystal clear with my reply and I acknowledge that it was clumsy, hurtful and insensitive. It was additionally uncharacteristic of the narratives championed in my work.”

She has not responded when contacted by StarLifestyle to get an evidence on what her “narrative” is, or what she thinks the style trade can do higher in celebrating cultural heritage.

Last 12 months, Malaysia-based vogue label Nala Designs additionally received into trouble when the founder mentioned in an interview that she wished to see the baju kurung return and for Malaysians to decorate effectively once more.

Baju kurung is the normal vogue staple for Malay girls. It has by no means fallen out of favor.



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