How to Drive 10,000 Extra Site Visitors a Month (Case Study)

Looking to drive tons of visitors to your website?

What if I advised you that you’ll be able to EASILY drive a whole bunch if not 1000’s of extra repeat guests to your website… each month?

It may sound too good to be true, particularly when ‘reliable’ visitors sources like search engine optimisation visitors are more and more getting unstable… but it surely’s not!

A giant downside with most visitors sources, like search engines like google and yahoo and social media, is that you haven’t any management over how their algorithms work.

If you need to drive a great deal of guests to your website persistently, you’ll want to have full management over that visitors supply.

Get Full Control Over a Traffic Source (& Drive Tons of Traffic)

There are a few other ways to construct a dependable visitors supply in your website that you’ve full management over. Here are a few of them:

• Build an e-mail checklist
• Build a cellular app
• Build a subscriber checklist (corresponding to push notifications)

Let’s study the professionals and cons of every technique. We’ll clarify why push notifications are the simplest methodology to drive visitors and the way we use them on WPBeginner to drive round 10k extra web site guests a month.

1. Build an e-mail checklist

Building an e-mail checklist might be the commonest technique for driving repeat guests to your website. While some email marketing services, like Constant Contact, supply a 60-day free trial, finally, you’ll have to pay not less than $12 a month.

While we extremely advocate constructing an e-mail checklist, it will not be the most effective wager if you happen to don’t have the funds or don’t want spending time on writing and sending emails each as soon as in a whereas.

2. Build a cellular app

Unless you’re a juggernaut like Amazon or Facebook, likelihood is your web site guests received’t even use your app, not to mention preserve them on their telephones for repeat visits.

Plus, constructing and managing a cellular app can take time and assets.

In case you want, listed here are 4 WordPress plugins that help you convert your site into an app.

3. Build a subscriber checklist (corresponding to push notifications)

This is the simplest and probably the most cost-effective methodology to drive repeat visitors to your web site.

Unlike building an email list, it’s low-cost, and also you don’t even have to fear about writing prolonged messages corresponding to emails to your subscribers.

What Are Push Notifications?

Push notifications are customized messages with hyperlinks that you would be able to ship as notifications to customers’ net browsers. Users can opt-in to obtain these push notifications from a web site.

For instance, when your customer lands in your website, you’ll be able to ask them to subscribe to your push notifications with a modal popup. Once they subscribe, you’ll be able to ship them a quick message with a hyperlink to your website as a push notification.

If you’ve ever used a smartphone, you recognize what push notification appears like.

It’s a tiny message in your display prompting customers to go to a web site or an app. These notifications may be custom-made and customized, which makes them extremely efficient in driving visitors.

To ship these push notifications, you’ll be able to enroll with a push notification service supplier.

These platforms make it straightforward to handle subscriptions, ship messages, and use automation and segmentation to personalize messages in your customers.

Why Use Push Notifications to Grow Traffic?

Today, it’s more durable than ever for entrepreneurs to get their messages throughout. There is just too a lot content material on the market competing in your viewers’s consideration.

Push notifications enable you get the sting over the competitors. They work throughout all platforms and units. That’s why these focused customized messages may be extremely efficient in bringing customers again to your web site.

Here are among the foremost causes to use push notifications in your WordPress website:

1. Grow Subscribers Without Collecting Personal Info – Unlike e-mail or SMS advertising and marketing, no private information is collected when opting in to push notifications. This may also help with addressing rising privateness issues amongst web customers.
2. Grow Your Subscribers Faster – With a median opt-in charge above 6%, push notifications boast a considerably larger engagement charge than different strategies. This is very true when you think about that the opt-in charge for e-mail advertising and marketing sits at round 3%.
3. Drive Repeat Traffic to Your Site – Because up to 95% of first-time guests aren’t prepared to buy instantly, push notifications can nudge them in direction of repeat visits and nearer to a buying choice.
4. Higher Click-Through Rate Than Emails – Push notifications have an average click rate of 28%, which is way larger than the 1-2% for emails. This is a simpler manner to seize consumer consideration and get folks again to your web site.
5. Get an Instant Reaction – Users often don’t reply to emails for not less than 6.5 hours. By distinction, push notifications usually get an instantaneous response, capturing the consumer’s consideration on the spot.
6. Easy to Setup and Manage – Simplicity is vital with push notifications, making them an accessible device for entrepreneurs with out superior technical know-how.
7. The Most Affordable Marketing Method – Offering a cost-effective various to conventional strategies, push notifications are a cost-effective alternative for companies of all sizes.

That being stated, let’s take a look at how we use push notifications on WPBeginner.

How We Use Push Notifications on WPBeginner

We use PushEngage. It is the best push notification software available on the market that permits us to simply interact and retain web site guests even after they’ve left our web site.

Here are among the causes for utilizing PushEngage:

• It is simple to use and has an intuitive interface for creating and scheduling campaigns. That makes it appropriate for each specialists and learners alike.
• It gives highly effective segmentation and personalization choices. We can ship the fitting message to the fitting consumer on the proper time, making our push notification campaigns extraordinarily efficient.
• PushHave interaction gives a number of marketing campaign varieties, autoresponders, efficient retargeting, and extra. These instruments make push notifications extra participating for the customers.

Want to add it to your web site? We have a step-by-step tutorial that you would be able to comply with to add push notifications to your WordPress website.

At WPBeginner, consumer expertise is as necessary for us as getting extra visitors. We additionally need our push notifications to attain extra customers.

To summarize, we wish our notifications to be much less intrusive and extra environment friendly to make sure that we get higher engagement and ROI (return on funding) whereas offering useful info to our readers.

Here are the sorts of push notifications we use to obtain this.

Two-Step Optin Notifications

There are two sorts of optin packing containers you’ll be able to add in your notifications. First, there may be the same old single-step optin, which is a good begin however simply dismissed by many customers.

Visitors see this so usually from totally different websites that they change into blind to it.

Major browsers like Safari and Chrome solely present two choices: Allow or Block. If customers click on Block, then you definitely can’t present them the optin popup once more except they reset their website settings. Users not often, if ever, do that.

Also, you can’t customise the browser-based optins, which makes them virtually unusable.

The second sort is the two-step optin. These optins require an extra step for customers to choose in, however they’re extremely customizable.

We use a customized optin via PushHave interaction to get customers’ consideration and supply a higher expertise for them.

This type of optin popup is way much less intrusive. It permits customers to decline politely and permits us to ask them once more after a while.

It additionally allows customers to select segments they’re fascinated about, making the notifications extra useful. They can select to obtain notifications about WordPress SEO, eCommerce, or e-mail advertising and marketing, for instance, however not plugins and themes.

Once the consumer has chosen the sorts of notifications they need, they are going to be proven the standard Allow or Block popup. Only then, they’ll select to enable the notifications as an alternative of blindly clicking the block button by default.

Drip Autoresponders for New Users

We additionally arrange autoresponders to welcome new customers with an onboarding sequence of drip notifications.

Unlike common autoresponders, a drip setup enables you to arrange a sequence of notifications that will probably be mechanically despatched to customers at pre-defined intervals.

We use this function to ship a sequence of onboarding notifications designed to level new subscribers to the fitting assets on our web site.

Segmenting customers throughout the opt-in course of permits us to ship extra focused customized messages tailor-made to the consumer’s wants, making them extra related and interesting.

These automated drip notifications assist customers uncover assets one message at a time. Sending them in intervals makes the knowledge simpler to eat.

We have a tutorial on how to set up automated drip notifications, the place you’ll be able to be taught the entire course of step-by-step.

Broadcast Notifications

To drive visitors, we ship broadcast notifications each different day concerning the newest weblog posts printed on WPBeginner.

Broadcast notifications are guide notifications you’ll be able to arrange to share information out of your web site. We schedule them to match our editorial calendar for the week.

These notifications enable customers to be notified about a new article that they might in any other case miss.

These notifications have a excessive CTR and persistently convey a vital variety of return guests to our web site. They additionally guarantee that our readers don’t miss out on the most recent information and useful info from our web site.

Broadcast push notifications enable us to customise the messages we ship customers about new articles. They will not be too frequent and are extremely related to our customers, making them each sensible and useful for our viewers.

Alternative Methods for Push Notifications

Not all web sites are the identical, so your website could have totally different objectives and wishes than WPBeginner.

Here are another sorts of push notifications that we now have used on our different websites.

RSS Auto-Push Campaigns

If establishing guide broadcasts seems like an excessive amount of further work, then you’ll be able to automate your push notifications with RSS Auto Push.

It permits you to ship automated notifications for brand new articles as quickly as they’re printed by sourcing knowledge out of your RSS feed.

Users who choose to obtain notifications are already fascinated about what you publish subsequent. Getting updates out of your website will assist readers keep up to date. Otherwise, these customers could have to verify your website manually, which is a bit inconvenient.

Simply log in to your PushHave interaction account dashboard, go to the Campaign » RSS Auto Push web page, and click on the ‘Create New Campaign’ button.

Next, you want to enter your weblog’s RSS feed handle and select the time and interval while you need to ship the message.

You can select both ‘At Fixed Interval’ or ‘Specify Day and Time’.

Optionally, you’ll be able to select what number of newest objects out of your feed to ship and their intervals. Under the superior choices, you’re able to customise the notification settings like character restrict, picture, massive picture, or extra.

By utilizing powerful headlines and interesting content material, you’ll be able to enhance the click-through charge of those push messages.

Once completed, don’t overlook to activate your Auto Push marketing campaign.

Triggered Automated Push Notifications

Apart from drip and RSS feed, you additionally get entry to a bunch of automation choices with PushHave interaction.

These can be utilized to ship automated however customized customized messages primarily based on the consumer exercise in your web site. This personalization makes them extra related and interesting in your readers, main to a simpler marketing campaign.

You can discover these automation choices in your PushHave interaction dashboard by going to Campaign » Triggered Campaigns.

For occasion, if you happen to run an internet retailer, then you definitely seemingly battle with the problem of deserted carts. According to our analysis, the average cart abandonment rate final yr was a whopping 70.19%.

Luckily, you should utilize push notifications to get abandoning customers again to your retailer to full their purchases.

You simply want to click on ‘Create’ below the Cart Abandonment marketing campaign. PushHave interaction will then mechanically fill in necessary info just like the product title, URL, picture, and enormous picture, utilizing dynamic tags.

You can then customise the notification message, select when to ship the notification, and extra.

Related: Learn extra methods to recover abandoned cart sales.

Push Notifications vs. Email Marketing – Which Do We Recommend?

At WPBeginner, we use each e-mail advertising and marketing and push notifications to develop visitors and produce again customers to our web site.

In truth, in a earlier WPBeginner Insider column, we confirmed all of the methods we use to grow our email list.

As a marketer, each these instruments present other ways to attain your viewers. Instead of simply selecting one, we advocate utilizing each of them collectively.

While email marketing works nicely for transactional content material, push notifications outperform emails when it comes to straightforward subscriptions, urgency, larger click-through charges, and personalization choices.

For a detailed dialogue on this subject, you’ll be able to see our comparability of push notifications vs. email with professionals and cons and use-case eventualities for each platforms.

We hope this text helped you be taught concerning the push notification strategies we use at WPBeginner. You may need to see our tutorial on how to use email marketing automation or find out about creating automated workflows in WordPress for on a regular basis web site admin duties.

If you favored this text, then please subscribe to our YouTube Channel for WordPress video tutorials. You can even discover us on Twitter and Facebook.