It’s a Thai starlet phenomenon – S. Korea’s entertainment outfit YG shares price drop on news Lisa Blackpink will not renew contract

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THE THAIS lovingly name her La Lisa. This Thai starlet who’s nearly in each billboard in Thailand is proving to be a actual powerhouse within the entertainment trade proper now.

The YG Entertainment inventory in South Korea dropped by practically 9% on Friday after reviews in South Korean media said that Lisa Blackpink of the Ok-Pop lady group BLACKPINK has rejected a contract renewal provide from the company.

The inventory price of YG Entertainment skilled its most important one-day drop since September 2022.

South Korean news company Star News reported that Lisa, a Thai member of the Ok-Pop lady group, rejected the contract renewal provide from YG Entertainment. The reported worth of the contract was roughly 50 billion Korean received (roughly US$37.6 million or 1.3 billion baht).

This report follows news in July stating that Lisa had not but made a resolution relating to the contract with YG Entertainment.

Around that point, South Korean media additionally reported that YG Entertainment’s administration was in negotiations with Lisa, however reviews from Korean newspapers indicated that each events had considerably differing opinions.

Meanwhile, YG Entertainment has issued an official assertion addressing the contract renewal of BLACKPINK’s Lisa. Responding to hypothesis about Lisa’s contractual scenario, YG Entertainment supplied a assertion to a South Korean media outlet.

They mentioned, “We are nonetheless discussing contract renewals with Lisa. The rumors which might be going round are nothing that’s confirmed.”

Earlier, it was reported that BLACKPINK member Lisa had reportedly turned down a vital contract renewal provide from YG Entertainment, regardless of months of negotiations.

Many media shops additionally she has many causes for turning down a contract renewal provide of US$40 million (RM187 million). According to media shops, the idol has acquired a number of multi-million greenback contracts from international labels, together with some from Thailand.

Outside of music, Lisa has been making waves within the trend trade as a model ambassador for luxurious trend home Celine and Italian jewelry model Bvlgari.

BLACKPINK burst onto the Ok-pop scene on August 8, 2016, and celebrated their seventh anniversary this 12 months. BLACKPINK was the hit new lady group launched by YG after a seven-12 months hole following 2NE1, the corporate’s earlier profitable lady group.

Besides prime promoting albums and singles; the group’s triumphs prolonged to promote-out concert events, regardless of their comparatively restricted discography.

They additionally harnessed the synergy of every member’s particular person appeal. This was witnessed by their huge YouTube channel subscribers, private Instagram followers, and their presence as international ambassadors for prestigious luxurious manufacturers.



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