Lexus returns as KL Trend Week sponsor for 2021

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Lexus has introduced it’s persevering with its sponsorship of the Kuala Lumpur Trend Week (KLFW) for 2021. The present, which is being held from November 1 to 7, returns to the runway after transferring to an all-digital platform final 12 months within the wake of the COVID-19 pandemic.

As a part of the occasion, Lexus will showcase the UX and the LC 500 Convertible at Pavilion Kuala Lumpur from November 3 to 7 and also will present autos to chauffeur KLFW company throughout this era. For the primary time, the corporate may even current the Kuala Lumpur Trend Awards, which can host 30 Malaysian designers and have classes comparable to Model of the Yr, Excellent Achievement, Trend Icon of the Yr and Most Sustainable Model. The awards present is occurring on November 24 on the Shangri-La Resort.

“Occasions within the earlier 12 months have made it abundantly clear how central the human connection is to excellence in design, be that in automotive expertise or vogue,” stated Lexus Malaysia deputy chairman Akio Takeyama. “As a number one luxurious model that creates superb experiences via empathy, a eager eye for element and superior craftsmanship, Lexus is proud to as soon as once more companion this prestigious occasion in showcasing modern and fascinating designs.”

President Ravindran Kurusamy added, “Artistic expression is integral to our identification as people and Lexus has all the time shared a synergy with the world of arts and design. Within the vein of our very personal Lexus Design Award, the KL Trend Awards is not going to solely recognise the resilience and innovation displayed by these vogue designers within the earlier 12 months, but in addition function a platform to spotlight undiscovered skills.”

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