KUALA LUMPUR: The Life Insurance Association of Malaysia (LIAM) has known as upon former life insurance agents who’ve obtained an e-mail to take part within the ‘Study on Turnover of Agents’ to respond to the survey questions by Feb 15, 2022.
Chief government officer Mark O’Dell mentioned the suggestions from the former agents would allow LIAM to higher perceive and validate the explanations behind their departure.
“The survey is working from Jan 24 to Feb 15, 2022, and additionally it is providing incentives to fortunate individuals.
“For the net survey, 20 fortunate individuals stand an opportunity to win RM100 Touch ‘n Go eWallet credits, and for the telephone interview, 100 lucky participants have a chance to win RM50 Touch ‘n Go eWallet credits,” he said in a statement today.
LIAM has commissioned Inspire Group Asia to conduct the study, which consists of an online
survey involving 5,000 respondents, 250 telephone interviews and focus group sessions.
The study is part of the industry’s ongoing efforts to elevate the usual of its company workforce.
It additionally goals to discover out the explanations for agents leaving the career, the connection between product information and the retention of agents, and to set up whether or not demographics, working expertise, assist at work and coaching and improvement affect the agents’ retention.
O’Dell mentioned the trade can be proactively methods to recruit extra full-time agents, creating greatest practices for company improvement, reviewing present Continuing Professional Development programmes to establish gaps and set new benchmarks in addition to creating competency of agents by means of certification/ accreditation programmes.
“To additional improve the productiveness of the trade, we’re working with key stakeholders like
Bank Negara Malaysia, Malaysian Insurance Institute, Malaysian Financial Planning Council and National Association of Malaysian Life Insurance and Family Takaful Advisors to evaluation the programmes for the event and up-skilling of agents,” he mentioned.
According to LIAM, in 2021, the variety of agents recruited by the trade elevated to 88,068 agents from 82,042 agents in 2020. – Bernama
