There’s no denying that content material works greatest when it’s segmented and customized. And for WordPress website homeowners, one of the simplest ways to obtain that could be to use geotargeting.
Geotargeting WP is a set of plugins that permits you to goal content material and provides based mostly on the situation of your guests. From particular cities to country-wide geotargeting, it will possibly enable you map your content material to particular audiences based mostly on a wide range of guidelines and variables.
So for those who’re trying to promote an ecommerce product, affiliate supply, or anything to a distributed viewers, Geotargeting WP ought to turn out to be useful.
But how simple is it to arrange and use? What are some notable options of this geotargeting plugin? Find out the solutions on this intensive hands-on assessment of Geotargeting WP.
Geotargeting WP Overview
Geotargeting WP offers you numerous strategies for geotargeting posts, pages, and different content material. For occasion, you possibly can geotarget:
- Partial content material utilizing shortcodes
- Regions (i.e., group of cities, states, or international locations)
- Menu objects and widgets
- Lots of different content material utilizing documented PHP capabilities and hooks
The plugin additionally has many different options:
- Show or conceal merchandise based mostly on tradition, regional preferences, or native local weather
- Geotarget advertisements to enhance marketing campaign and promoting effectiveness
- Redirect guests to completely different variations of your website based mostly on their location
- Integrate a widget that lets guests manually select their location (in case they need to override geotargeting)
- Auto detect actual IP even when your guests are utilizing Sucuri, CloudFlare, and so forth.
- Use your personal database by way of IP2Location, MaxMind, or WP Engine GeoIP (elective)
- Works with caching plugins (W3 Total Cache, WP Super Cache, and so forth.)
- Integrates with EDD and WooCommerce
Hands-On With Geotargeting WP
After studying about its options, I put in and extensively examined Geotargeting WP on a staging website to decide whether or not it’s strong sufficient to advocate. TLDR: Geotargeting WP is a superb software for getting the suitable eyeballs in your content material —and it’s ideally suited for those who’re new to geotargeting.
To begin utilizing the plugin:
- Sign up for a Geotargeting WP plan (see pricing part for extra particulars)
- Open your Geotargeting WP account and discover your API Key.
- Download the plugin to your laptop.
- Open your WordPress admin and click on Plugins > Add New and add the .zip information for the plugins.
- Once the set up completes, go to Geotargeting WP > Settings to configure some primary settings.
Configuring Settings
In the Settings menu for Geotargeting WP, ensure to configure the Cache Mode.
Cache Mode permits you to save a customer’s location into PHP periods as quickly as they land in your web site. This eliminates the necessity to make further API requests once they view your different pages, which means it can save you cash whereas utilizing geotargeting on many pages all through your website.
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But the mode is simply possible when utilizing geotargeting sitewide. If you solely geotarget one or two pages and the cache is lively, you’ll eat extra requests because the plugin will cache a single particular person’s location, even when they don’t view a web page that makes use of geotargeting. So ensure to activate or disable the Cache relying upon how you propose to use geotargeting.
You may also select to activate the Debug Mode for those who’re experiencing any points. With this mode, you possibly can print out debugging data as HTML feedback within the footer of your webpages. FYI: I left this mode switched off as a result of I didn’t face any downside whereas testing Geotargeting WP on my staging website.
Then you even have:
- Fallback Country. This setting allows you to set a default nation for guests whose IP can’t be detected.
- Bots Country. Enabling this setting ensures the plugin treats all bots and crawlers as in the event that they’re from a selected nation.
Besides these settings, you get the power to group a number of cities or international locations into one Region. This saves you time permitting you to shortly arrange geotargeting once you go to create shortcodes.
For instance, as a substitute of getting to arrange separate geotargeting for China, Japan, and South Korea, you can simply group the international locations into one East Asia area. You get lots of flexibility right here, so you possibly can group international locations/cities nonetheless you favor.
Applying Geotargeting to Your Content
Okay, now that you just’ve configured the settings, right here’s how to add geotargeting to your WordPress content material.
Geotargeting a complete publish
You can prohibit an entire publish to a selected metropolis or nation. To accomplish that, go to the Geotargeting web page settings meta field and configure choices for the whole article.
Geotargeting particular content material
To geotarget a person content material piece, you’ll want to use a shortcode. In the WordPress Classic Editor, choose the Country GeoTarget Content choice to launch a shortcode builder.
Then, generate shortcodes to your most popular location or area and select both the Never present content material in or Only present content material in choice.
For instance, I chosen
Choose: Only present content material in
Choose areas: North America
Then clicked the Insert Shortcode button and the editor introduced me with content material wrapped inside a shortcode that seems like this:
[geot country_region=”north-america”] chosen content material [/geot]
You can access the full list of shortcodes here.
Pro tip: If you determine to prohibit the customer from accessing the content material, you possibly can choose Remove publish from loop and current a customized message so as to enhance their expertise.
Another means to add geotargeting to your website is by way of menu objects or widgets. To accomplish that, head over to the conventional menu or widget interfaces, after which choose the merchandise you need to add geotargeting to. (Every single merchandise could have a brand new choice that enables you to allow geotargeting.)
You’ll additionally see a Geotarget Dropdown widget that lets guests change their default location.
Geotargeting by way of PHP
If you need to use PHP capabilities to add geotargeting, you’d be glad to know that Geotargeting WP provides that choice. In truth, the plugin’s PHP capabilities and hooks are so well-documented that you should not have any downside getting geotargeting to work.
Testing the Geotargeting Applied
After organising geotargeting, I examined it utilizing a VPN. Basically, I modified my European IP to a North American IP and opened the staging website. The plugin labored completely—it was in a position to detect my location and present me the geotargeted content material.
Then I related to an Asian nation’s IP and opened the positioning. This time, I couldn’t entry the content material as a result of geotargeting was arrange for North America solely. All in all, I didn’t expertise any hiccups when it comes to the options of WP Geotargeting.
Tip: If you enabled cache location, make certain to flip it off earlier than testing with a VPN
Setting Up Redirects
You may also redirect guests based mostly on numerous redirection situations, together with AND/OR operators.
To accomplish that, comply with the steps under:
Open GeoTargeting WP in WordPress. Then click on Geo Redirects > Add New.
Write a title for the redirect (that is for inside use)
Choose the Redirection Rules to decide when a redirection takes place.
Once executed, use any mixture of AND/OR group statements to direct guests to the completely different pages and areas of your website.
Geotargeting WP Pricing
Geotargeting WP provides 5 pricing plans:
- Baby – $8 monthly with 120,000 API requests, 1 native database, all options, and premium help.
- Basic – $17 monthly with 300,000 API requests, 3 native databases, all options, and premium help.
- Plus – $34 monthly with 720,000 API requests, 10 native databases, all options, and premium help.
- Pro – $89 monthly with 4,800,000 requests, 25 native databases, all options, and premium help.
- Enterprise – $169 monthly with 24,000,000 requests, 60 native databases, all options, and premium help.
It’s value mentioning that it is best to use requests just for actual, human guests solely as a result of the plugin excludes bot site visitors from its calculations. You can hold the quantity down by limiting geotargeting to particular pages (such because the product and marketing campaign touchdown pages).
Final Verdict
If you need to goal content material objects based mostly on the situation of your guests, Geotargeting WP provides a substantial amount of flexibility. Not solely does it allow you to goal by each metropolis and nation, however it additionally allows you to redirect guests based mostly on IP handle, areas, cities, states, radius, and extra.
Plus, the plugin makes it easy to do geotargeting with shortcodes. And for many who like dabbling with code, PHP capabilities and hooks can be found.
Use Geotargeting WP to current related and attention-grabbing content material to completely different audiences, and also you’ll quickly see your conversions rise.
