Travel shoppers around the globe are planning to both preserve or enhance their spending on leisure journey within the coming months, in keeping with a current survey.
And it’s not simply your ordinary vacation that these travellers are planning for – many are additionally trying to deal with their well-being. Based on the survey, 39% of high-income shoppers say they have already got a luxurious journey or wellness retreat booked via early 2023; amongst millennial shoppers, 21% say they’ve booked a wellness retreat throughout the similar time-frame.
The survey, finished by US consulting agency Accenture, concerned greater than 11,000 shoppers in 16 international locations. As many as 33% of the survey individuals say that they are extra targeted on self-care and wellness in the present day than they had been one yr in the past.
A report by journey information platform PhocusWire states that regardless of monetary considerations, shoppers are prioritising psychological and bodily well-being and see journey as an important a part of fashionable life. The report quotes Emily Weiss, a senior managing director at Accenture who leads its journey business follow globally: “(Travel is) … less an indulgence and more of a non-negotiable essential for today’s consumers, even at a time when many are feeling financial pressures.
A study by the Global Wellness Institute meanwhile shows that wellness tourism is predicted to grow an average of 21% annually through 2025. This has caused travel startups and properties around the world to ramp up their offers to accommodate clients looking for wellness-themed packages and services.
Island attraction
In other news, Penang Global Tourism has launched its Experience Penang tourism campaign, which is aimed at attracting more Singapore tourists to visit the state.
In a press statement, Penang State executive committee for Tourism and Creative Economy Yeoh Soon Hin said that Singapore is one of Penang’s biggest international tourism markets.
“Singapore was the first country to have a Vaccinated Travel Lane (programme) with Penang … Singaporeans appreciate our rich heritage, art, architecture, and the kaleidoscope of gourmet offerings that best reflect our colourful ethnic mix of Malay, Indian, Chinese and Peranakan culture.
“After a two-year hiatus, we are ready to welcome our Singaporean neighbours and help them plan iconic and meaningful Penang getaways,” stated Yeoh within the assertion.
Penang Global Tourism can even be selling lesser-known sights across the state through two different campaigns: The Opposite Side Of The Island which promotes Seberang Perai, and The Other Side Of The Island which promotes Balik Pulau and Teluk Bahang.
Penang Convention and Exhibition Bureau, in the meantime, will probably be ramping up its providers to draw extra company purchasers from Singapore to carry MICE (conferences, incentives, conferences and exhibitions) occasions within the state. Penang boasts among the largest built-in conference centres, together with world-class lodge conferences and occasion areas and is forming strategic alliances with company journey companions and international occasion organisers to safe its calendar of MICE actions.
