(Reuters) – Formula One workforce Alpine have signed Austrian water expertise company BWT as their new title sponsor, the French squad mentioned on Friday.
The Renault-owned workforce will incorporate BWT’s pink color scheme into its conventional blue as a part of the deal beginning this season and might be renamed the BWT Alpine F1 Team, it mentioned in an announcement.
The long-term settlement may also contain Alpine and BWT working collectively to “unfold the message of sustainability world wide utilising the mixed world platforms of Formula One and the automotive business,” the pair added.
It will embrace the establishing of bottle-free zones at Alpine’s factories and at races as a part of eliminating single use plastics.
BWT beforehand sponsored rivals Aston Martin, with the partnership going again to the workforce’s Racing Point and Force India days.
The Silverstone-based outfit final week introduced the signing of Saudi vitality big Aramco as their joint title companions.
BWT’s tie-up with Alpine, whose drivers are double world champion Fernando Alonso and Frenchman Esteban Ocon, had been anticipated for a while.
Aston Martin’s former workforce principal Otmar Szafnauer who left the workforce in January has additionally been linked with a transfer to the French producer.
Alpine completed fifth within the general standings final 12 months, with Ocon handing the workforce their first win since 2013, and are hoping to maneuver up the sector this season.
They are set to unveil their new automotive, designed to radically overhauled laws geared toward enhancing wheel-to-wheel racing, on Feb. 21 earlier than the file 23-race season will get beneath method in Bahrain on March 20.
(Reporting by Abhishek Takle; enhancing by Christian Radnedge)
