(Reuters) – The faltering efficiency of 15-year-old Russian figure skater Kamila Valieva in Thursday night time’s long-form routine drew an viewers of 10.3 million to NBCUniversal’s Olympic tv and digital broadcasts, in accordance to community figures.
The U.S. primetime replay of the skating competitors introduced in 1.4 million extra viewers than the earlier night time’s Olympics protection, NBC stated.
Valieva, the gold medal favorite in the highlight after testing optimistic for a coronary heart drug, made errors on her first 4 jumps and burst into tears on the conclusion of her routine. She completed in fourth place, behind two of her compatriots, Anna Shcherbakova and Alexandra Trusova, who took gold and silver, respectively.
NBC’s nightly broadcasts of the Winter Games have been averaging 12 million folks, in accordance to the community’s complete viewers supply metric, which mixes viewership on conventional tv, cell telephones, tablets and Internet-connected TVs.
Sunday night time’s competitors drew the most important viewers to this point for NBC’s protection from Beijing, attracting 24 million viewers — the most important NBC Olympics primetime viewers for the reason that opening of the 2018 Winter Games, NBC stated. The broadcast adopted the Comcast-owned community’s Super Bowl telecast, which measurement agency Nielsen stated attracted 99 million viewers.
NBC’s protection of the Olympics opening ceremony averaged shut to 14 million tv viewers, in accordance to NBC. Across all platforms, together with USA Network, the NBC Sports app and the Peacock streaming service, the viewers reached practically 16 million folks.
(Reporting by Dawn Chmielewski and Lisa Richwine; enhancing by Richard Pullin)
